Amazon Sponsored Ads Specialist

Responsibilities ✅ Amazon PPC Campaign Management: Plan, create, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Conduct keyword research and manage bids, budgets, and placements for best performance. Optimize ACoS (Advertising Cost of Sale), TACoS (Total Advertising Cost of Sale), and ROAS (Return on Ad Spend). ✅ Ad Performance Analysis: Monitor KPIs (CTR, CPC, CVR, Impressions, Sales, etc.) and adjust campaigns accordingly. Perform A/B testing to improve ad effectiveness. Generate reports and provide actionable insights to enhance performance. ✅ Competitor & Market Analysis: Research competitor strategies and identify new opportunities. Analyze market trends to improve ad targeting and efficiency. Good Knowledge about Helium 10 and Jungle scout. ✅ Listing Optimization & Conversion Rate Improvement: Collaborate with content and design teams to optimize product listings, images, and A+ Content for better conversion rates. Ensure ad creatives align with brand messaging and customer search intent. ✅ Budget & Cost Management: Manage ad budgets effectively to maximize profitability . Identify cost-saving opportunities while maintaining performance. ✅ Amazon Tools & Software Expertise: Utilize Amazon’s Advertising Console, DSP (Demand-Side Platform), Amazon marketing cloud ,Helium 10, Jungle scout or similar tools. Qualifications ✔ Experience: Minimum 2+ years in Amazon PPC advertising and campaign management. ✔ Skills: Strong knowledge of Amazon Seller Central, Vendor Central, and advertising best practices. ✔ Analytical Mindset: Ability to interpret data, identify trends, and make data-driven decisions. ✔ Technical Proficiency: Comfortable with ad automation tools, bulk files, and bid optimization. ✔ Communication: Ability to present campaign results and strategies to clients or stakeholders. ✔ Amazon Certifications (Preferred): Amazon Ads Certification is a plus. Show more Show less