Amazon Sponsored Ads Specialist

Responsibilities

Amazon PPC Campaign Management:

• Plan, create, and optimize

  Sponsored Products, Sponsored Brands, and Sponsored Display

  campaigns.
• Conduct keyword research and manage

  bids, budgets, and placements

  for best performance.
• Optimize

  ACoS (Advertising Cost of Sale), TACoS (Total Advertising Cost of Sale), and ROAS (Return on Ad Spend).

Ad Performance Analysis:

• Monitor

  KPIs (CTR, CPC, CVR, Impressions, Sales, etc.)

  and adjust campaigns accordingly.
• Perform

  A/B testing

  to improve ad effectiveness.
• Generate reports and provide actionable insights to enhance performance.

Competitor & Market Analysis:

• Research competitor strategies and identify new opportunities.
• Analyze market trends to improve ad targeting and efficiency.
• Good Knowledge about Helium 10 and Jungle scout.

Listing Optimization & Conversion Rate Improvement:

• Collaborate with content and design teams to

  optimize product listings, images, and A+ Content

  for better conversion rates.
• Ensure ad creatives align with brand messaging and customer search intent.

Budget & Cost Management:

• Manage ad budgets effectively to

  maximize profitability

  .
• Identify cost-saving opportunities while maintaining performance.

Amazon Tools & Software Expertise:

• Utilize Amazon’s

  Advertising Console, DSP (Demand-Side Platform), Amazon marketing cloud ,Helium 10,

  Jungle scout or similar tools.

Qualifications

Experience:

Skills:

Analytical Mindset:

Technical Proficiency:

Communication:

Amazon Certifications (Preferred):