AGM/DGM - Retail & Franchisee Business Excellence-Trade Marketing

Job Title: Retail & Franchisee Business Excellence

Department:

Location:

Reports To:

Role Overview

expanding NITCO’s retail footprint

Key Responsibilities

Franchise Strategy & Expansion

• Develop and execute the franchisee business model aligned with NITCO’s retail growth vision.
• Drive expansion plans by identifying new markets, selecting potential franchise partners, and ensuring smooth onboarding.
• Evaluate franchise proposals and establish long-term partnerships with credible investors/partners.
  

Operational Excellence & Compliance

• Define and implement Standard Operating Procedures (SOPs) across all franchise outlets.
• Ensure brand identity, merchandising, and customer service standards are consistently maintained.
• Conduct periodic audits and operational reviews to ensure compliance with business and legal guidelines.
  

Business & Financial Performance

• Own the P&L responsibility for the franchise channel.
• Monitor store-level performance, drive revenue growth, and optimize margins.
• Work with franchisees on sales planning, local marketing, and ROI improvement initiatives.
  

Leadership & Team Development

• Build and lead a high-performing Franchise Operations Team.
• Provide guidance, training, and motivation to ensure both internal teams and franchise staff uphold brand values and customer-first approach.
• Act as the key escalation point for franchise-related issues and resolve conflicts effectively.
  

Franchisee Relationship Management

• Foster long-term, collaborative partnerships with franchisees.
• Establish structured communication forums, including business reviews and feedback mechanisms.
• Drive franchisee satisfaction and loyalty by ensuring transparent, win–win business practices.
  

Key Skills & Competencies

• Strategic thinker with a proven ability to scale franchise operations.
• Strong understanding of retail/franchise business models and P&L management.
• Excellent leadership, stakeholder management, and negotiation skills.
• Strong analytical ability to drive business insights and corrective actions.
• High adaptability, execution excellence, and willingness to travel extensively.
  

Qualifications & Experience

• MBA/PGDM in Business Administration, Marketing, or Retail Management.
• 10–15 years of experience in franchise management/retail operations, with at least 5 years in a leadership role.
• Proven track record in scaling franchise networks in industries such as building materials, consumer durables, lifestyle, or home improvement.
• Experience in driving large-scale franchise transformations and turnarounds is a strong advantage.