Job
Description
About Artista Group: Artista Group is a digital marketing agency located in Ahmedabad. Our team of skilled professionals is dedicated to crafting effective digital marketing strategies for businesses of all sizes. We offer a comprehensive range of services, including social media management, SEO, PPC advertising, etc. We work closely with our clients to develop custom-tailored solutions that align with their specific needs and objectives. Position Overview: We are seeking a results-oriented Paid Ads Specialist with hands-on experience in managing campaigns across Meta (Facebook & Instagram) and Google Ads platforms . The ideal candidate will be responsible for planning, executing, and optimizing high-performing ad campaigns that drive traffic, generate quality leads, and increase conversions for our clients. You will work closely with our creative and strategy teams to ensure each campaign meets performance goals and delivers strong ROI. Key Responsibilities: · Plan, create, and manage paid ad campaigns on Facebook, Instagram, and Google (Search, Display, YouTube). · Conduct in-depth keyword and audience research to refine targeting strategies. · Set up conversion tracking (Meta Pixel, Google Tag Manager, etc.) and measure performance against KPIs. · Optimize campaigns through A/B testing, bid strategies, and ad copy improvements. · Generate regular performance reports and share actionable insights with the team/clients. · Stay updated with trends, algorithm changes, and platform best practices. · Collaborate with designers and content creators for high-converting ad creatives. Qualifications: Bachelor's degree in Marketing, Advertising, or a related field. Minimum of 3 years of experience managing Meta and Google Ads campaigns. Proficiency in Meta Ads Manager, Google Ads, and Google Analytics. Strong analytical skills with the ability to interpret data and make informed decisions. Excellent communication and collaboration skills. Certifications in Meta Blueprint and Google Ads are a plus. Preferred Skills: · Experience in integrating SEO and content strategies to support paid ad performance and landing page optimization. · Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp, or similar) to align ads with lead nurturing workflows. · Ability to manage and optimize multiple ad campaigns and client accounts simultaneously while meeting performance goals and deadlines. · Understanding of audience segmentation , retargeting, and lookalike audiences for advanced Meta ad targeting. · Basic knowledge of creative performance analysis to guide design and content teams for better ad creatives. · Comfortable using tools like Google Analytics , Meta Pixel , Google Tag Manager , and UTM tracking for conversion analysis. Show more Show less
