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Propkarmaa Private Limited
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Ads Specialist – Real Estate PPC Expert

Ads Specialist – Real Estate PPC Expert

Propkarmaa Private Limited

3 years

0 Lacs

Gautam Buddha Nagar Uttar Pradesh India

Posted:3 weeks ago| Platform:

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Skills Required

ads marketing targeting data connect inventory research segmentation collaboration design test tracking crm report leadership management strategies analytics integration excel analysis pivot certification automation hubspot retargeting collaborative learning forecasting copywriting testing

Work Mode

On-site

Job Type

Full Time

Job Description

Industry: Real Estate, Property Marketing

We are a high-growth, lead-generation powerhouse that leverages precision targeting and rich market data to connect home-buyers and investors with high-potential properties across India. Working face-to-face with acquisition and sales teams, our marketing arm launches full-funnel paid campaigns that move inventory fast and cost-efficiently.PPC SpecialistRole & Responsibilities

Plan, build and optimise multi-channel PPC campaigns on Google, Meta, and LinkedIn to deliver daily sales-qualified leads at target CPL.
Conduct granular keyword research and audience segmentation to align ads with buyer intent for residential and commercial projects.
Write compelling ad copy, select high-impact creatives, and manage landing pages in collaboration with design and web teams.
Continuously A/B test bids, budgets, ad formats, and funnels, using statistical significance to scale winners and pause under-performers.
Implement end-to-end conversion tracking via GTM, CRM and call-tracking, producing live dashboards that surface ROI and funnel drop-offs.
Report weekly on spend, CPL, CAC and ROAS, presenting insights and next-step actions to marketing leadership and property directors.

Skills & Qualifications

Must-Have

3+ years hands-on PPC management with minimum 50L annual budget in real estate or high-ticket B2C sector.
Expertise in Google Ads Search, Display & YouTube plus Meta Ads Manager, including lead-form and conversion campaigns.
Proven track record lowering CPL and boosting ROAS through bid strategies, negative keyword management, and lookalike audiences.
Strong command of Google Analytics, GTM, and CRM integration for full-funnel attribution.
Advanced Excel or Google Sheets for data analysis, pivot tables, and forecasting.

Preferred

Certification in Google Ads or Meta Blueprint.
Experience with marketing automation tools such as HubSpot or Marketo.
Familiarity with programmatic DSPs and retargeting networks.

Benefits & Culture

Performance-linked bonus uncapped for exceeding lead and revenue targets.
On-site, collaborative office in the heart of the city with direct exposure to founders and leadership.
Access to continuous learning budget and sponsored certifications.

Skills: google ads search,data analysis,google ads,google analytics,facebook ads,ppc management,google ads display,google tag manager (gtm),meta ads manager,audience segmentation,forecasting,crm integration,real estate,landing page management,excel,keyword research,conversion tracking,gtm,ad copywriting,google sheets,a/b testing,youtube ads,ppc

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Ads Specialist – Real Estate PPC Expert