Account-Based Marketing Specialist

POSITION : ABM & B2B Demand Generation Specialist

JOB OVERVIEW

The Demand Generation Expert will work on the nuances of B2B demand generation,knowing how to work across the entire marketing stack, and enjoys partnering with senior leadership to shape real business outcomes.This is a hands-on role where an ABM expert will own end-to-end campaigns, run experiments, optimize journeys, and drive both ABM-led and inbound-led lead generation.

WHAT YOU WILL DO

Account-Based Marketing

• Build and execute ABM programs for high-value accounts across awareness, consideration, and decision stages.
• Develop account plans, messaging frameworks, content briefs, and multi-channel engagement strategies.
• Partner with sales teams to align targeting, outreach, and qualification workflows.

Demand Generation & Inbound Marketing

• Plan and execute integrated campaigns across LinkedIn, Google, email, website, and paid platforms.
• Manage and optimize inbound lead generation workflows — landing pages, forms, automation rules, nurture journeys, scoring systems.
• Monitor funnel performance and create strategies to improve conversions across MQL → SQL → Opportunity.

Marketing Technology & Data

• Work comfortably across key Martech tools (CRM, marketing automation, analytics, ad platforms, ABM tools, CMS).
• Set up dashboards, campaign tracking, attribution models, and reporting frameworks.
• Identify new tools, integrations, and automations to improve efficiency and lead quality.

Cross-Functional Collaboration

• Work closely with marketing, content, design, and leadership teams to bring campaigns to life.
• Partner with sales to align GTM motions, ensure smooth handoffs, and optimize the revenue engine.
• Bring proactive insights on market behaviour, audience trends, and campaign performance.

WHAT WE ARE LOOKING FOR :

REQUIRED QUALIFICATION

• MBA or equivalent degree is a plus
• Any graduate (B.Com/ BBA preferred)

REQUIRED SKILLS

• 4+ years of hands-on experience in B2B demand generation, ABM campaigns, and integrated marketing.
• Strong understanding of marketing funnels, lead scoring, ICPs, and buyer journeys.
• Solid experience with CRM + automation platforms (HubSpot preferred), LinkedIn Ads, Google Ads, analytics dashboards, email automation, and remarketing workflows.
• A data-driven mindset — someone who enjoys analysing numbers and making decisions based on insights.
• Strong communication, project management, and stakeholder alignment skills.
• Curiosity, initiative, ownership — we value people who don’t wait to be told what to do.

WORK MODEL :

• On-site: Gurgaon
• Especially working for B2B agencies with global clients :

REPORTING TO :

• This position will report to the Co-Founder

SHIFT TIMINGS:

• 10am to 6pm IST

WHY JOIN OXPER

• Be part of one of India’s fastest-growing B2B marketing agencies reshaping how brands engage globally.
• Work directly with founders and CXOs on high-impact, high-visibility strategic accounts and thrive in a culture that is built on trust, collaboration, and performance.
• Enjoy the freedom to experiment, innovate, and own your growth journey.
• Benefit from competitive compensation with strong incentive-linked rewards for top performers.

WHAT WE OFFER

Oxper offers a platform where professionals can take ownership, lead key initiatives, and create measurable business impact. The team works directly with founders, CXOs, and marketing leaders who shape global B2B strategies. The company fosters an environment that values ideas, creativity, and strategic thinking over hierarchy. In addition to a competitive base salary, Oxper provides attractive incentives and bonus structures. Team members benefit from continuous upskilling through live projects, workshops, and leadership mentoring. Altogether, it’s a fast-paced, collaborative workplace where every contribution drives real outcomes.

Job Type: Full-time

Pay: ₹600,000.00 - ₹2,400,000.00 per year

Work Location: In person