Business Development Lead – B2B Sales & Lead Generation Location: Gurgaon (On-site preferred) Experience: 3+ years Employment Type: Full-Time Industry: B2B Marketing, Demand Generation, and Account-Based Marketing (ABM) About Oxper Oxper helps enterprise and mid-market brands accelerate revenue through precision-driven B2B Sales Enablement , Lead Generation , and Account-Based Marketing (ABM) campaigns. We blend sales intelligence, marketing automation, and creative storytelling to help clients achieve measurable growth. Our clients span industries like manufacturing, SaaS, water management, healthcare, and industrial technology , where we help sales teams engage decision-makers, build pipelines, and convert qualified opportunities. The Opportunity This role is ideal for someone who lives and breathes B2B sales, understands the rhythm of outbound prospecting, and can convert conversations into long-term revenue relationships. What You’ll Do Own the full sales and lead generation cycle — from prospecting, cold outreach, and qualification to closing. Identify and target decision-makers (CXOs, VPs, Marketing/Sales Heads) across enterprise and mid-market accounts. Generate and nurture a steady pipeline through LinkedIn, email campaigns, CRM tools, and market research. Partner with the marketing and strategy teams to align outbound efforts with ABM campaigns and demand-gen goals. Conduct sales presentations, discovery calls, and proposal pitches to convert qualified leads into clients. Track outreach performance and deal progress using HubSpot , LinkedIn Sales Navigator , and Looker Studio . Meet and exceed quarterly revenue and qualified opportunity targets. What We’re Looking ForPreferred Qualification Any graduate (Commerce / Business background preferred) MBA or equivalent degree is a plus Preferred Skills 3+ years of proven experience in B2B outbound sales or lead generation , preferably in a digital marketing or ABM agency . Expertise in appointment setting, outbound campaigns, and enterprise pipeline management. Strong understanding of sales funnels, campaign ROI , and BANT / CHAMP qualification frameworks . Excellent communication, negotiation, and relationship-building skills. Hands-on experience with CRMs (HubSpot, Salesforce), outreach tools (Outreach.io, Apollo, ZoomInfo), and sales analytics dashboards. Self-driven, goal-oriented, and comfortable working in a fast-paced, target-driven environment. Why Join Oxper Be part of one of India’s fastest-growing B2B marketing agencies redefining how brands engage globally. Work directly with founders and CXOs on high-visibility strategic accounts. Freedom to experiment, innovate, and own your growth story . A culture built on trust, collaboration, and performance. Competitive compensation with incentive-linked rewards for top performers. What We Offer A platform to take ownership, lead initiatives, and create measurable business impact. Direct collaboration with founders, CXOs, and marketing leaders shaping global B2B strategies. An environment that values ideas, creativity, and strategic thinking over hierarchy. Competitive base salary complemented by attractive incentives and bonus structures. Continuous opportunities for upskilling through live projects, workshops, and leadership mentoring. A fast-paced, collaborative setup where every contribution drives real outcomes. Job Type: Full-time Pay: ₹1,200,000.00 - ₹2,400,000.00 per year Work Location: In person
POSITION : ABM & B2B Demand Generation Specialist JOB OVERVIEW The Demand Generation Expert will work on the nuances of B2B demand generation ,knowing how to work across the entire marketing stack, and enjoys partnering with senior leadership to shape real business outcomes.This is a hands-on role where an ABM expert will own end-to-end campaigns, run experiments, optimize journeys, and drive both ABM-led and inbound-led lead generation. WHAT YOU WILL DO Account-Based Marketing Build and execute ABM programs for high-value accounts across awareness, consideration, and decision stages. Develop account plans, messaging frameworks, content briefs, and multi-channel engagement strategies. Partner with sales teams to align targeting, outreach, and qualification workflows. Demand Generation & Inbound Marketing Plan and execute integrated campaigns across LinkedIn, Google, email, website, and paid platforms. Manage and optimize inbound lead generation workflows — landing pages, forms, automation rules, nurture journeys, scoring systems. Monitor funnel performance and create strategies to improve conversions across MQL → SQL → Opportunity. Marketing Technology & Data Work comfortably across key Martech tools (CRM, marketing automation, analytics, ad platforms, ABM tools, CMS). Set up dashboards, campaign tracking, attribution models, and reporting frameworks. Identify new tools, integrations, and automations to improve efficiency and lead quality. Cross-Functional Collaboration Work closely with marketing, content, design, and leadership teams to bring campaigns to life. Partner with sales to align GTM motions, ensure smooth handoffs, and optimize the revenue engine. Bring proactive insights on market behaviour, audience trends, and campaign performance. WHAT WE ARE LOOKING FOR : REQUIRED QUALIFICATION MBA or equivalent degree is a plus Any graduate (B.Com/ BBA preferred) REQUIRED SKILLS 4+ years of hands-on experience in B2B demand generation, ABM campaigns, and integrated marketing . Strong understanding of marketing funnels, lead scoring, ICPs, and buyer journeys. Solid experience with CRM + automation platforms (HubSpot preferred), LinkedIn Ads, Google Ads, analytics dashboards, email automation, and remarketing workflows. A data-driven mindset — someone who enjoys analysing numbers and making decisions based on insights. Strong communication, project management, and stakeholder alignment skills. Curiosity, initiative, ownership — we value people who don’t wait to be told what to do. WORK MODEL : On-site: Gurgaon Especially working for B2B agencies with global clients : REPORTING TO : This position will report to the Co-Founder SHIFT TIMINGS: 10am to 6pm IST WHY JOIN OXPER Be part of one of India’s fastest-growing B2B marketing agencies reshaping how brands engage globally. Work directly with founders and CXOs on high-impact, high-visibility strategic accounts and thrive in a culture that is built on trust, collaboration, and performance. Enjoy the freedom to experiment, innovate, and own your growth journey. Benefit from competitive compensation with strong incentive-linked rewards for top performers. WHAT WE OFFER Oxper offers a platform where professionals can take ownership, lead key initiatives, and create measurable business impact. The team works directly with founders, CXOs, and marketing leaders who shape global B2B strategies. The company fosters an environment that values ideas, creativity, and strategic thinking over hierarchy. In addition to a competitive base salary, Oxper provides attractive incentives and bonus structures. Team members benefit from continuous upskilling through live projects, workshops, and leadership mentoring. Altogether, it’s a fast-paced, collaborative workplace where every contribution drives real outcomes. Job Type: Full-time Pay: ₹600,000.00 - ₹2,400,000.00 per year Work Location: In person