About Fello:
profitable, hyper-growth, VC-backed B2B SaaS startup
With massive growth potential and a track record of success, we’re just getting started. If you’re passionate about innovation and want to be part of an industry-defining team, Fello is the place to be.
About You:
You’re an ABM-first demand marketer who turns named-account strategy into pipeline and revenue. You orchestrate multi-channel plays across LinkedIn (sponsored, InMail, retargeting), email, content, and events, meeting each buying committee where they are. You own our ideal customer profile: you keep it current, turn it into clear segments, and craft simple, persona-specific messages and tiered experiences. You write tight, conversion-focused copy and constantly test offers, formats, CTAs, and cadences. Fluent with AI (ChatGPT, Claude) and ABM/CRM tools, you build actionable dashboards for engagement, CTR/CPL, ROI, and pipeline influence, partnering with Sales/RevOps to optimize in-flight. A proactive self-starter, you thrive in high-growth SaaS.
You Will:
ABM Strategy & Execution
- Design and lead multi-channel ABM programs to engage target accounts at every stage of the buying journey.
- Drive LinkedIn-based demand generation campaigns, including sponsored content, InMail, retargeting, and custom audience activation.
- Create account-specific campaign plays that integrate paid, email, content, and events into cohesive experiences.
Campaign Development
- Develop short-form, high-conversion content for LinkedIn ads, landing pages, nurture programs, and outbound sequences.
- Tailor messaging and creative assets to specific personas and account tiers to increase relevance and engagement.
- Test and optimize ad formats, CTAs, and campaign structures to maximize engagement and conversion.
ICP Expert
- Understand the ICP at a high-level and be liaison for the marketing team in building more targeted messaging throughout department
- Continuously refine the research and definitions of ICP-, ICP, and ICP+
Segmentation & Personalization
- Develop targeted ad and email campaigns using AI, data-driven ABM audience segmentation, behavioral triggers, and dynamic content.
- Work closely with the CRM team to refine audience segmentation for more personalized and relevant messaging.
Analytics & Reporting
- Build dashboards and reports to track ABM program success, including engagement by account, pipeline influence, and ROI.
- Monitor campaign performance by channel (CTR, CPL, pipeline impact) and optimize in real-time.
- Provide insights and recommendations to continuously improve targeting and personalization.
You Have:
- 5+ years of experience in
demand generation or ABM marketing
within a B2B SaaS environment
. - Hands-on experience managing
LinkedIn campaigns
(ads manager, analytics, retargeting). - Strong knowledge of
account segmentation, targeting, and personalization strategies
. - Familiarity with modern AI-driven ABM tech stack.
- Proven track record of pipeline influence and ABM campaign success.
Preferred Requirements:
- Bachelor’s Degree in Marketing, Communication, Journalism or related field
- HTML/CSS knowledge for email template customization is a strong plus
- Experience in B2B MarTech industry, real estate industry, or a SaaS background
Our Benefits:
Competitive Compensation:
Attractive salary and benefits package.Flexible Work Environment:
Fully remote work with flexible hours to promote work-life balance.Professional Growth:
Opportunities for career advancement and professional development.Health & Wellness:
Comprehensive health vision insurance plans.Paid Time Off:
Generous PTO and paid holidays to recharge and relax.Collaborative Culture:
A supportive team environment that values innovation and collaboration.Equity Options:
Opportunity to own a part of Fello and share in our success.Cutting-Edge Projects:
Work on innovative products that leverage AI and advanced technologies.
