Role Location: IndiaDepartment: MarketingEmployment Type: Full Time, Permanent
The Role & Key Responsibilities
Website maintenance
- Global website custodian: Be the owner for the suite of websites that sit within the Apex Group, ensuring all sites are up-to-date, functioning correctly, and visually appealing.
- Content manager: Taking Group approved content (text, images, videos) and creating or updating web pages across the suite of websites that sit within the Group including proof-reading website content ensuring it adheres to the Group approved Tone of Voice and language style guides and best practice SEO technics.
- SEO assistant: Support SEO Manager in delivering enhancement activities including; Broken link reports and corrections; Website 301 redirect mapping; Keyword research by audience, category and/or location and PPC campaign optimisation tasks
- Website support: Be the website champion that and identify and resolve any technical issues either alone or through collaboration with our digital support agency.
- Lead generation liaison: Collaborating with product and demand marketing managers to assist in lead generation enhancements such as managing web page design template updates, landing page creation, campaign reporting, etc.
Analytics
- You will be responsible for tracking and reporting on website conversion and goals reporting
- Assisting in the collection of analytical data and analysis for digital marketing reports
- Work with other teams across marketing and other business functions to extract and report on ad-hoc data requests
Skills Required
- Knowledge of web technologies, content management systems (CMS), HTML, CSS, and basic programming
- Ability to troubleshoot and resolve technical issues effectively
- Good written and verbal communications skills
- Diligent with good attention to detail
- An analytical mind-set with a passion for analyzing website traffic and user behaviour data and problem-solving
- Excellent interpersonal skills and an ability to build strong relationships across geographies and levels
- Highly organized and able to work in a fast-paced environment.
- Proficient with Microsoft Office
- An interest in financial services
For more information on our commitment to Corporate Social Responsibility (CSR) please visit https://theapexgroup.com/csr-policy/
Skills: written communication,basic programming,troubleshooting,content management systems (cms),html,attention to detail,interpersonal skills,web technologies,problem-solving,microsoft office,analytical skills,css,verbal communication
