Web & E-Commerce Operations Manager Job Requirements

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Company Overview

Ruchi New York is an internationally recognized fine jewelry brand known for its refined craftsmanship, luxury design aesthetic, and global clientele. As part of our expansion, we are building a dedicated digital, e-commerce, and marketing team in Mumbai to support our growing online business and brand operations.

Role Overview

We are seeking a highly skilled Web & E-Commerce Operations Manager to oversee Shopify management, product uploads, CRM, Klaviyo flows, analytics, digital reporting, and backend website maintenance. The ideal candidate should have strong experience in luxury e-commerce, data-driven decision-making, and digital platform management.

Key Responsibilities

Website & Shopify Management

• Upload new products monthly, including:
• Creating complete Shopify product listings
• Writing SEO-optimized product descriptions and specifications
• Adding all necessary meta-tags
• Organizing products under correct collections
• Uploading lifestyle and product images in proper sequence
• Adding SKUs, availability, and ensuring listings are live across all sales channels, including Instagram
• Manage Instagram product tagging and accuracy
• Perform monthly full-catalog Shopify inventory and pricing updates (including archived and drafted products)
• Update gemstone and diamond specifications across all relevant listings

CRM & Client Data Management

• Upload new customer data into the CRM master list
• Assign clients to the correct segments and lists (location, interest, event, etc.)
• Apply detailed tags for precision retargeting
• Maintain detailed customer profiles (birthdays, anniversaries, preferences)
• Manage and update the Google Business Listing

Platform Proficiency

Must have strong working proficiency with:

• Google Ads, Google Analytics, Google Pixel
• Meta platforms
• Shopify
• CRM / Klaviyo

Klaviyo Flow Management

• Maintain and update automated Klaviyo flows regularly
• Review flow performance analytics (delivery, open, click, conversion metrics)
• Ensure all flows are correctly triggering and error-free
• Implement improvements based on performance insights and best practices
• Update flows based on new product launches, promotions, and seasonal campaigns

SEO & Landing Pages

• Build SEO-driven landing pages using brand-aligned templates
• Implement provided SEO copy
• Apply correct H1, H2, and structural tagging
• Develop geo-targeted landing pages with curated product assortments

Analytics & Reporting

Daily Reporting:

• Website traffic, interactions, and on-site behavior
• Daily product-level interactions (views, clicks, engagement patterns)

Weekly Reporting:

• Media spend across paid channels
• Klaviyo performance (deliverability, open/click rates, engagement insights)

Behavioral Insights:

• Weekly reports on client navigation patterns:
• Collection views
• Product views
• Multi-product browsing
• General navigation paths

Monthly Reporting:

• Comprehensive newsletter performance report including:
• Open, click, bounce, and conversion rates
• Click-through breakdown (who clicked, what they clicked, frequency)
• Benchmarking across all newsletters for the month

Mobile Website & UX

• Maintain and enhance the mobile website for a streamlined, intuitive, luxury-aligned user experience

Content Uploads & Blog Maintenance

• Upload and accurately tag “The Edit” and “Press” blog graphics
• Ensure proper categorization and consistency

HTML & Backend Maintenance

• Update and maintain website HTML and backend code
• Support ongoing website improvements and optimizations

Compensation & Benefits

Compensation will be aligned with Mumbai market standards for senior e-commerce operations roles in luxury and D2C sectors. A precise benchmark can be provided based on experience.