Visual Merchandising & Studio Operations Specialist
Location:
Gandhinagar (Manufacturing Unit)
Reporting To:
Head of Digital Merchandising
Stakeholders:
Production, NPD, Category, Studio, Central Visual Merchandising Team
Role Overview
We are looking for a
Visual Merchandising & Studio Operations
person who will act as the
central visual and product knowledge owner
for new product launches, while also managing
studio execution and end-to-end merchandising
for one assigned platform.This role is based at our
manufacturing unit in Gandhinagar
and will work closely with
Production and NPD teams
to deeply understand new products, customer use-cases, and pain points. The role will translate this understanding into
clear product inputs, shoot briefs, and merchandising direction
for studio teams and central visual merchandisers responsible for go-live.In addition, the role will
own studio operations
and
full visual merchandising for one platform
, ensuring timelines, quality, and conversion-focused execution.
Key Responsibilities
- Product Immersion & NPD Alignment (Upstream Ownership)
Work Closely With Production And NPD Teams To
Understand new products in depth (materials, construction, use-cases, limitations)Participate early in the
new product development and launch planning
Act as the
visual merchandising representative
in NPD discussionsIdentify
customer pain points, FAQs, and objections
during the product creation phaseEnsure merchandising considerations are baked into product decisions wherever possible
- Product Knowledge & Information Dissemination (Central Source of Truth)
Act as the
single point of product understanding
for new launches
Share Structured Inputs With Central Visual Merchandisers, Including
Product USPs and differentiatorsCustomer pain points and use-casesVisual storytelling anglesDo’s and don’ts for merchandisingEnsure that go-live Visual Merchandisers have
complete clarity before execution
Maintain clear documentation and briefs to avoid last-minute clarifications and rework
- Studio Briefing & Shoot Enablement
Coordinate With Production To
Get
physical samples developed and approved
for studio shootsEnsure sample readiness aligns with launch timelines
Create And Share Detailed Shoot Briefs Covering
Product angles and focus areasFeature calloutsInstallation or usage scenariosCustomer-facing storytelling
Brief Studio Teams (photographers, Videographers, Editors) On
Product knowledgeVisual expectationsQuality benchmarksAct as the
bridge between product reality and visual representation
- Studio Operations & Execution Ownership
Own Day-to-day Studio Operations, Including
Shoot planning and schedulingTimelines and prioritizationProduct movement and handling
Ensure Alignment Between
Production timelinesNPD readinessCategory launch plansManage stakeholders across Production, Category, and Studio to
meet committed timelines
Provide Art Direction During Shoots To Ensure
Accurate product representationBrand alignmentConversion-focused visualsEnsure studio output meets quality, consistency, and SLA benchmarks
- Platform Ownership – End-to-End Visual Merchandising
Own Complete Visual Merchandising For One Assigned Platform, Including
Homepage merchandisingPLP/CLP visuals and structurePDP flow and storytellingCoordinate with central Visual Merchandising teams for execution and go-live
Ensure The Platform Reflects
Correct product positioningUpdated visuals and contentLaunch priorities and category focus
Track Performance Metrics Such As
PDP ATC%PLP CTREngagement and scroll depthContinuously optimize visuals based on performance and customer behavior
- Stakeholder & Timeline Management
Act As a Single Coordinating Owner Across
ProductionNPDCategoryStudioCentral Visual Merchandising teams
Ensure All Stakeholders Are Aligned On
ScopeTimelinesDependenciesProactively identify risks and resolve bottlenecks to avoid launch delays
Key Skills & Competencies
Strong understanding of
visual merchandising in an e-commerce environment
Ability to deeply understand
physical products and manufacturing constraints
Excellent communication and briefing skillsStrong operational and planning mindsetEye for detail and creative judgmentAbility to balance
creative direction with execution discipline
Tools & Exposure (Good to Have)
Working Knowledge Of
Adobe Photoshop / IllustratorFigma or wireframing toolsCMS or admin panelsHands-on design execution is
not mandatory
, but conceptual understanding is required
