Visual Merchandising & Studio Operations Specialist

Visual Merchandising & Studio Operations

Location:

Role Overview

Visual Merchandising & Studio Operations

manufacturing unit in Gandhinagar

own studio operations

Key Responsibilities

1. Product Immersion & NPD Alignment (Upstream Ownership)

• Work closely with

  Production and NPD teams

  to:
• Understand new products in depth (materials, construction, use-cases, limitations)
• Participate early in the

  new product development and launch planning

• Act as the

  visual merchandising representative

  in NPD discussions
• Identify

  customer pain points, FAQs, and objections

  during the product creation phase
• Ensure merchandising considerations are baked into product decisions wherever possible

2. Product Knowledge & Information Dissemination (Central Source of Truth)

• Act as the

  single point of product understanding

  for new launches
• Share structured inputs with central Visual Merchandisers, including:
• Product USPs and differentiators
• Customer pain points and use-cases
• Visual storytelling angles
• Dos and donts for merchandising
• Ensure that go-live Visual Merchandisers have

  complete clarity before execution

• Maintain clear documentation and briefs to avoid last-minute clarifications and rework

3. Studio Briefing & Shoot Enablement

• Coordinate with Production to:
• Get

  physical samples developed and approved

  for studio shoots
• Ensure sample readiness aligns with launch timelines
• Create and share

  detailed shoot briefs

  covering:
• Product angles and focus areas
• Feature callouts
• Installation or usage scenarios
• Customer-facing storytelling
• Brief studio teams (photographers, videographers, editors) on:
• Product knowledge
• Visual expectations
• Quality benchmarks
• Act as the

  bridge between product reality and visual representation

4. Studio Operations & Execution Ownership

• Own

  day-to-day studio operations

  , including:
• Shoot planning and scheduling
• Timelines and prioritization
• Product movement and handling
• Ensure alignment between:
• Production timelines
• NPD readiness
• Category launch plans
• Manage stakeholders across Production, Category, and Studio to

  meet committed timelines

• Provide

  art direction

  during shoots to ensure:
• Accurate product representation
• Brand alignment
• Conversion-focused visuals
• Ensure studio output meets quality, consistency, and SLA benchmarks

5. Platform Ownership End-to-End Visual Merchandising

• Own

  complete visual merchandising

  for one assigned platform, including:
• Homepage merchandising
• PLP/CLP visuals and structure
• PDP flow and storytelling
• Coordinate with central Visual Merchandising teams for execution and go-live
• Ensure the platform reflects:
• Correct product positioning
• Updated visuals and content
• Launch priorities and category focus
• Track performance metrics such as:
• PDP ATC%
• PLP CTR
• Engagement and scroll depth
• Continuously optimize visuals based on performance and customer behavior

6. Stakeholder & Timeline Management

• Act as a

  single coordinating owner

  across:
• Production
• NPD
• Category
• Studio
• Central Visual Merchandising teams
• Ensure all stakeholders are aligned on:
• Scope
• Timelines
• Dependencies
• Proactively identify risks and resolve bottlenecks to avoid launch delays

Key Skills & Competencies

• Strong understanding of

  visual merchandising in an e-commerce environment

• Ability to deeply understand

  physical products and manufacturing constraints

• Excellent communication and briefing skills
• Strong operational and planning mindset
• Eye for detail and creative judgment
• Ability to balance

  creative direction with execution discipline

Tools & Exposure (Good to Have)

• Working knowledge of:
• Adobe Photoshop / Illustrator
• Figma or wireframing tools
• CMS or admin panels
• Hands-on design execution is

  not mandatory

  , but conceptual understanding is required