Visual Merchandising Manager

Company Description

Founded in 1827, Chandukaka Saraf is a renowned jewellery brand recognized for its trust, tradition, and exquisite artistry. Known for its exceptional craftsmanship, the company creates fine jewellery in Gold, Diamonds, Silver, and Platinum, merging timeless heritage with contemporary design. With nearly 200 years of legacy, Chandukaka Saraf continues its dedication to crafting pieces that celebrate life’s most cherished moments. The brand remains a trusted name in preserving purity and integrity, delivering unparalleled quality and artistry.

Role Description

This is a full-time, on-site role based in Pune for a Visual Merchandising Manager. Responsibilities include conceptualizing and implementing creative window displays to attract and engage customers, collaborating with sales and marketing teams to ensure brand consistency, and managing in-store presentation to enhance the customer experience. The role also involves supervising inventory presentation, monitoring store layouts, and coordinating with internal teams to support overall store performance and visual identity.

Experience

JD -

Creative development on seasonal visual merchandising in-store at retail outlets for all the jewelry categories.

Create SOPs for VM, create planograms and work on base stock with the Design and Sales team.

Ensure consistent brand image through effective visual merchandising in regards to the guidelines, down into execution at store level.

Interact with Store and design team to ensure the layout and interior.

Facilitate the directions and guidelines of VM for all jewelry categories.

Collaborate with the Branch/Store Managers, Director them as and when required.

Develop a team of Visual Merchandisers at store level responsible for ensuring the look and upkeep of the store is consistent with the VM look for the season/occasion.

Drive store upkeep with the Operations team.

To be a key team player, working closely with Advertising, Merchandising Team and Sales Team to maximize market opportunity and business performance.

Provide VM training on a seasonal and regular basis to sales staff & Operations Team.

Travel regularly for market-visits and archive observations with learnings regularly.

Study benchmark brands and market trends in VM to apply.

Support New product launches and new initiatives through VM.

• Continually generate fresh ideas in display using varied materials, while retaining a collaborative and flexible mindset.

Should Have

Creative, with strong visual sense, with a good eye for composition and be able to develop and put up a full visual package and guidelines.

Visual merchandising experience in jewelry domain will be an add on.

Have a sense of Fashion styling and should be up-to-date with Fashion trends in the Market and Benchmark.

Should have problem solving skills with respect to VM operations at front end and trouble shoot with ownership.

Should have significantly contributed in new store openings from a VM and projects point of view.

Good planning, organization, and communication skills to manage and complete projects on scheduled timeline.

Willingness to go above and beyond as and when needed.

• Excellent interpersonal skill and presentation skill, with passion in design and fashion.