Visual Merchandiser

Role Summary:

We are seeking a creative and detail-oriented Visual Merchandiser to lead and manage all merchandising and branding initiatives for Jagdamba Cutlery Limited. This individual will be responsible for conceptualizing, developing, and executing visual merchandising strategies including POS material, product packaging, brand visibility, and exhibition stall design to strengthen our brand identity and drive customer engagement.

Key Responsibilities:

• Point of Sale (POS) & Retail Merchandising:
• Design and develop POS materials in alignment with brand guidelines.
• Ensure optimal display of products in retail outlets, dealer counters, and shop-in-shop setups.
• Create visual themes and seasonal campaigns to boost in-store engagement.
• Branding & Visibility:
• Plan and execute branding requirements across different touchpoints including offline retail and trade channels.
• Collaborate with printing vendors and internal teams for timely and quality execution of branding material.
• Exhibitions & Events:
• Conceptualize and coordinate the design and fabrication of exhibition stalls.
• Ensure stall design reflects brand aesthetics and product positioning.
• Manage logistics, installation, and dismantling of exhibition displays.
• Product Packaging:
• Develop innovative and market-relevant product packaging designs.
• Work closely with product, design, and procurement teams to ensure packaging is cost-effective, practical, and appealing.
• Ensure packaging aligns with brand language and compliance standards.
• Vendor Management:
• Liaise with creative agencies, design studios, printers, and fabrication vendors.
• Ensure cost efficiency, timely delivery, and quality output from all external partners.
• Cross-functional Coordination:
• Work closely with marketing, sales, design, and product development teams to align visual merchandising efforts with business objectives.
• Provide merchandising support for promotional campaigns, new product launches, and BTL activities.

Qualifications and Experience:

• Bachelor’s degree or diploma in Visual Merchandising, Design, Marketing, or related field.
• 3–6 years of experience in visual merchandising or a similar role in FMCG, retail, or consumer goods industry.
• Proficiency in design tools (Adobe Creative Suite, CorelDRAW, etc.) is preferred.
• Strong understanding of branding, color theory, spatial planning, and visual composition.
• Experience in handling packaging design and exhibition stall development is a must.

Interested candidates can send their CVs on recruitment1@jagdamba.ltd and may share the same with references.

Thanks

Team HR

Jagdamba Cutlery Ltd.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person