VISUAL COMMUNICATIONS & SOCIAL MEDIA INTERN

NOTE: Candidates must be based in Mumbai, have completed their education, and be available for a full-time internship.

Employment Type:

Starting Date:

Location:

Experience:

(Prior experience in Retail, Fashion, or Luxury is preferred. Candidates must have completed at least one internship in a relevant field.)

Stipend:

About SDS by KUSHAL SHAH:

• SDS by KUSHAL SHAH

  is a men’s luxury brand specializing in Prêt, Couture, and Bespoke.
• We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.
• Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.
• Our parent company, Sheetal, has been a pioneer in Indian fashion retail for over 50 years
• Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

Key Responsibilities (KRAs):

1. Content Planning & Platform Management

• Assist in planning, developing, and executing monthly content calendars across Instagram, Facebook, Pinterest, LinkedIn, and YouTube.

• Ensure content mix aligns with brand objectives — including product stories, styling tips, founder features, and campaign rollouts.

• Collaborate with internal teams to align content with marketing, retail, and PR campaigns.

• Manage posting schedules and ensure consistency in brand tone, format, and posting frequency.

• Optimize timing and hashtags for maximum reach and engagement.

2. Visual Conceptualization & Design Support

• Assist in creating mood boards, concept decks, and creative directions for photo and video shoots.

• Work closely with the creative team to ideate layouts for campaigns, stories, and carousel posts.

• Support the design and editing of digital collaterals, lookbooks, invites, posters, and in-store creatives.

• Contribute ideas for visual campaigns that strengthen the brand’s luxury identity.

3. Photoshoot & Video Shoot Coordination

• Support on-site during campaigns and product shoots — helping with logistics, coordination, and on-set styling assistance.

• Capture and edit behind-the-scenes (BTS) content, reels, and snippets for social media use.

• Maintain a structured library of digital assets (photographs, videos, and design files) for internal reference.

4. Content Creation, Editing & Publishing

• Assist in designing and editing photo and video assets using Adobe Creative Suite and Canva.

• Help create visually consistent layouts and templates for brand storytelling.

• Write engaging captions and assist in basic copy for posts and short-form videos.

• Schedule and publish posts through platform tools or scheduling applications.

5. Brand Identity & Visual Consistency

• Ensure all digital assets reflect brand guidelines — including tone, typography, color palette, and design language.

• Support offline communication design for packaging, labels, invites, and event collaterals.

• Collaborate with the design team to uphold a cohesive brand image across every touchpoint.

6. Social Media Engagement & Growth

• Monitor engagement on posts — comments, shares, DMs, and tags — ensuring timely, brand-aligned responses.

• Identify opportunities for engagement with influencers, stylists, and customers.

• Maintain digital relationships through proactive community building and influencer outreach.

• Assist in implementing strategies to enhance follower growth and content performance.

7. Analytics & Reporting

• Track engagement metrics such as reach, impressions, follower growth, and post-performance.

• Assist in preparing monthly performance reports using Meta Insights, Pinterest Analytics, YouTube Studio, and Google Analytics.

• Use insights to recommend improvements for future campaigns and creative direction.

8. Trend Research & Innovation

• Stay updated with the latest trends in fashion, luxury branding, digital aesthetics, and visual communication.

• Research new Instagram Reels formats, trending audios, visual filters, and campaign styles relevant to luxury fashion.

• Identify competitor trends and contribute ideas for unique storytelling opportunities.

• Proactively recommend new tools, formats, and visual storytelling approaches to keep the brand culturally relevant.

9. Collaboration & Cross-Functional Coordination

• Work closely with the Marketing, PR, and Design teams to ensure unified brand communication.

• Liaise with external partners — photographers, stylists, editors, and vendors — for execution support.

• Coordinate with retail and e-commerce teams for timely access to new collections, product imagery, and styling inputs.

SOFTWARES & TOOLS KNOWLEDGE (Required):

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom)

• Canva (for quick layouts and social content templates)

• Figma (for layout structuring, prototyping, and collaborative design feedback)

• Meta Business Suite (for analytics, insights, and scheduling)

• Pinterest Analytics & YouTube Studio (for content and performance tracking)

• Google Workspace & Microsoft Office Suite (for presentations, documentation, and reporting)

• Later / Planoly / Hootsuite or equivalent social scheduling tools

PREREQUISITES:

• Background in Fashion Communication, Design, Luxury Brand Management, Media, or Mass Communication.

• At least one prior internship in Fashion, Retail, or Social Media.

• Strong understanding of brand aesthetics and visual communication.

• Excellent communication, organization, and time-management skills.

• Proficient in Adobe, Canva, Figma, and social media analytics tools.

• Keen eye for visual detail, color, and luxury presentation.

• A proactive, creative, and collaborative mindset.

Interested candidates can send their resumes and portfolios to:

careers@sdsbykushalshah.com

+91 7021977978