User research & competitive analyst

Company Overview

Staypreneur Homes Pvt Ltd is enhancing the hospitality experience in India's tier-2 and tier-3 cities by transforming everyday homes into inspiring, purpose-driven stays. Our mission is to empower travelers to connect, create, and experience authentic local communities wherever their journey leads them. We address the gap in standardization, aesthetic appeal, and experiential value in underutilized residential properties while creating new income streams for property owners.

Position Summary

We are seeking a motivated and analytical User Research & Competitive Analysis Intern to join our team. This role offers hands-on experience in hospitality market research, user behavior analysis, and competitive intelligence gathering. The intern will work closely with our product and marketing teams to understand guest preferences, analyze competitor strategies, and identify market opportunities in tier-2 and tier-3 cities across India.

Key Responsibilities

User Research & Competitive Analyst

• Conduct comprehensive user research studies using both quantitative and qualitative methods to understand guest preferences and pain points
• Design and execute surveys, interviews, and usability studies with travelers and property owners in tier-2 and tier-3 markets
• Create detailed user personas and journey maps for different guest segments (business travelers, leisure tourists, digital nomads)
• Analyze guest feedback and review data from existing properties to identify improvement opportunities
• Conduct field research including property visits and guest interviews to gather firsthand insights

Competitive Intelligence & Market Analysis

• Identify and analyze direct and indirect competitors in the alternative accommodation space
• Research competitive pricing strategies, service offerings, and positioning in target markets
• Monitor competitor marketing campaigns, social media presence, and customer acquisition strategies
• Conduct comprehensive market gap analysis to identify underserved segments and opportunities
• Prepare detailed competitive landscape reports with actionable recommendations

Systems & Operations Support

• Document and analyze current operational processes and guest experience touchpoints
• Identify system inefficiencies and recommend process improvements
• Support the development of standard operating procedures for property onboarding and management
• Assist in creating performance metrics and tracking systems for guest satisfaction and property performance

Strategic Planning & Reporting

• Prepare comprehensive research reports and presentations
• Contribute to strategic planning sessions with

  data

  -driven

  insights

  and recommendations
• Support business development activities through market research and opportunity identification

Required Qualifications

Educational Background

• Currently enrolled in a bachelor's or master's degree program.

Soft Skills

• Excellent written and verbal communication skills in English and Hindi
• Strong analytical and critical thinking abilities
• Attention to detail and ability to work with large datasets
• Curiosity about user behavior and market dynamics
• Ability to work independently and manage multiple projects simultaneously

Learning Outcomes & Development Opportunities

Professional Skills Development

• Master advanced research methodologies including both quantitative and qualitative approaches
• Develop expertise in competitive analysis and market intelligence gathering
• Learn to translate research findings into actionable business recommendations

Industry Knowledge

• Deep understanding of the hospitality and alternative accommodation industry
• Insight into property management operations and guest experience design
• Knowledge of tier-2 and tier-3 market dynamics and consumer behavior
• Exposure to startup growth strategies and business model development

Career Preparation

• Build a portfolio of research projects and case studies
• Develop network connections within the hospitality and startup ecosystem
• Gain hands-on experience in a fast-growing startup environment
• Preparation for full-time roles in product management, marketing, or business strategy

Compensation & Benefits

• Performance-based incentives and potential for full-time conversion
• Comprehensive mentorship from senior team members and industry experts
• Flexible working arrangements with opportunities for field research travel
• Certificate of completion and letter of recommendation upon successful completion
• Stipend would be paid depending on the experience / Performance

Duration & Location

• Duration: 4 - 6 months (with potential for extension)
• Location: Nashik - Hybrid / Virtual 

- staypreneur.nsk@gmail.com