User Experience Researcher

User Experience Researcher

Key responsibilities

• Lead user research on farmers’ experiences with Virtual Agronomist and Farmer.Chat, with focus on women, youth, and marginalized groups, in Bihar, India, and Kenya.
• Conduct FGDs, KIIs, household interviews, and use participatory tools (farmer diaries, journey mapping) to capture farmer voice in low-literacy contexts.
• Collaborate with implementers and evaluators to design A/B tests to assess methods that boost farmer uptake and retention.
• Integrate digital analytics (chat logs, click-throughs, sentiment analysis) with qualitative findings to explain user behaviors.
• Apply a strong gender and inclusion lens, identifying barriers such as access to devices, time-use, and literacy.
• Build local capacity by training enumerators and interviewers in human-centered design and user research methods.

Requirements

• Advanced degree in human-centered design, anthropology, sociology, development studies, engineering or related fields.
• Minimum 5–7 years of applied user research in rural settings. Although not required, relevant work experience in Bihar, India is a bonus.
• Demonstrated experience in agriculture, digital inclusion, or ICT4D research, especially with smallholder farmers.
• Experience leading or supporting with quantitative UX research methods such as A/B tests or surveys.
• Proven ability to conduct qualitative research in rural settings using methods like participatory research, focus groups, and workshops.
• Fluency and ability to conduct research in Hindi.
• Ability to work independently in rural contexts, with strong communication and facilitation skills.