Used Car Sales Manager

3 - 5 years

4 - 7 Lacs

Posted:4 days ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

1. Customer Engagement & Lead Generation

  • Identify and approach potential buyers through walk-ins, digital platforms, referral networks, and corporate tie-ups.
  • Utilize digital marketing, social media, classified websites, and CRM tools to generate and nurture leads.
  • Participate in roadshows, exchange melas, dealership events, and corporate tie-ups to promote pre-owned car sales.
  • Proactively follow up with inquiries and maintain a strong customer relationship pipeline.

2. Understanding Customer Needs & Vehicle Recommendation

  • Assess customer requirements based on budget, vehicle preferences, financing options, and trade-in possibilities.
  • Recommend suitable vehicles from available inventory while ensuring a personalized buying experience.
  • Provide expert guidance on vehicle features, specifications, history, and maintenance.
  • Assist customers with test drives, vehicle comparisons, and pricing clarity.

3. Sales Process & Negotiation

  • Negotiate pricing, financing options, warranties, and value-added services to maximize sales and profitability.
  • Clearly explain vehicle pricing, financing plans, insurance options, and exchange offers to customers.
  • Handle objections, queries, and concerns professionally, ensuring customer satisfaction and deal closure.
  • Work closely with the procurement team to align sales with market demand and stock availability.

4. Documentation & Compliance

  • Ensure all transactions are supported by proper documentation, including:
  • RC transfer, insurance paperwork, loan processing, and warranty registrations.
  • Guide customers through ownership transfer, RTO formalities, and legal requirements.
  • Maintain compliance with company policies and government regulations.

5. Achieving Sales Targets & Performance Metrics

  • Meet and exceed monthly and quarterly sales targets through strategic selling.
  • Maintain a high conversion rate from inquiries to successful transactions.
  • Track and analyze sales performance, market trends, and customer feedback to optimize strategies.
  • Regularly update CRM systems with lead status, sales progress, and customer interactions.

6. Market Research & Competitive Analysis

  • Stay updated on used car pricing trends, competitor strategies, and customer preferences.
  • Provide insights on popular vehicle models, demand-supply gaps, and emerging sales opportunities.
  • Suggest new sales strategies to improve customer acquisition and retention.

Qualifications & Experience:

  • Experience: Minimum 3-5 years in used car sales, preferably with organized auto dealerships, platform-based used car businesses, or company-owned pre-owned car programs.
  • Sales & Negotiation Skills: Strong ability to close deals, build rapport with customers, and drive high-value sales.

Job Type: Full-time

Pay: ₹35,000.00 - ₹60,000.00 per month

Application Question(s):

  • Notice Period?
  • Whats ur Previous or current Company Name?

Experience:

  • used car sales: 2 years (Required)
  • auto used cars, company-owned pre-owned car programs: 1 year (Preferred)
  • Lead Generation: 1 year (Required)

Location:

  • Bangalore, Karnataka (Preferred)

Work Location: In person

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