Any Graduate. Preferably MBA.
Experienced professional with minimum of 4 years of channel sales
IT Peripheral (hardware)/OA Industry
Skills
- Have strong business acumen
- Excellent communication, articulation and influencing skills
- Ability to manage channel partners, relationship orientation
- Strong customer focus
Sales Planning
- Create a sales plan for the assigned territory by creating a channel blueprint- market reach, expansion, consolidation, appointment for distributors, retailers
- Target setting for the distributors for business, expansion, promotion programs
Channel Sales
- Ensuring adequate number of channel partners to increase the market reach by appointing requisite number of partners and retailer expansion through partners
- Market visit to channel partners, retailers and various other store formats, regularly to get information on the customers, understand sales progress, issues in the market and timely action.
- Allotment target to channel partners and reviewing performance of such partners
- Working with regional marketing to devise programs which will help them achieve targets
- Facilitating resolution of issues related to distribution viz marketing support, clearance of backend, pricing and logistics related issues.
- Working closely with product training teams to build knowledge and competencies in partners sales force on products and selling skills
BTL Activities & Issue resolution
- Ensuring smooth communication and deployment of marketing activities and programs including schemes, FOS, collaterals, promotion programs
- Implementing direct marketing Programs to ensure lead generation.
Reporting
- Reporting monthly plans and targets achieved.
- Tracking of market situation and competitor activities and sharing market information
- Feedback from partners on key activities and initiatives from marketing
Desired Competencies
Mobility
- Have to move frequently within the office and field to interact with employees, partners and customers. May need to move out of office for office events, partner events and road shows
- Hand, wrist, finger movement while using laptop
- Its a remote role- 5 days work from field, work from office whenever necessary/review meetings
Vision
- Work involves making decisions based on visual cues, word documents, excel sheets, creating presentations, reading mails from stakeholders, customers, partners, reports, excel database on laptop
- Deciphering body language of employees, partners, customers during dialogues
Ability to Hearing
- Significant work involves making decisions on auditory inputs like listening to people face to face or over phone or video calls on a day-to-day basis.
- Ability to hear, understand, and distinguish speech while speaking to internal and external stakeholders
- Engage in long conversation with stakeholders
Cognitive
- Work involves making complex decision making based on people interactions, and subjective issues related to pricing, negotiation etc .
Speech
- Significant amount of work involves speaking clearly so listeners (employees, customers, partners vendors) can understand