Posted:1 day ago|
Platform:
Work from Office
Full Time
Job summary
The Strategic Planning and Operations lead at Cognizant Marketing provides program leadership for complex multi channel marketing initiatives. As a Senior Manager you will drive end to end program management collaborating with stakeholders at all levels to deliver impactful results. This is a senior level role requiring strong leadership organizational agility and the ability to manage ambiguity while ensuring accountability and excellence.
Responsibilities
Program and Project Management
Lead Agile program management for technology service line initiatives utilizing latest tools and templates
Coordinate bi weekly reporting on project and marketing progress highlighting key milestones risks and outcomes.
Help manage project timelines and quality with internal and external content agencies
Strategic Planning and Operations
Align with program sponsors and stakeholders to define strategic direction capture requirements and ensure delivery against program goals
Collaborate with external agencies and partners ensuring timely feedback and actionable next steps
Performance Tracking and Reporting
Build and manage a common repository for outcomes case studies and success stories etc
Prepare and publish bi weekly SL marketing dashboards reports and maintain and support the calendar for analyst RFI submissions
Internal Communication and Team Management
Showcase program outcomes and highlights through internal communications.
Organize and lead team meetings set agendas and ensure effective follow ups
Digital & Web Optimization
Coordinate webpage directory audits and optimization across service lines ensuring consistency and tracking inbound leads and MQLs
Lead Management and Campaign Support
Ensure campaign leads are routed to the correct owners and follow up on progress with marketing leaders
Budget and Resource Management
Monitor and report on budget usage in collaboration with SL marketing leads
Process Excellence and Knowledge Management
Standardize and document key processes eg for naming conventions case studies launches leadership narratives
Build and maintain a content repository with service line tags for easy access.
Cognizant
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