Job
Description
Role/ Job Title: Marketing Technology Manager Function/ Department: HPE Job Purpose: We are seeking a dynamic and tech-savvy MarTech Manager to drive innovation and performance across our owned communication channels - SMS, Email, Push Notifications, WhatsApp, and RCS. This role is pivotal in strengthening our customer engagement strategy, optimizing communication touchpoints, and building scalable integrations with channel partners and MarTech platforms. You will play a critical role in vendor evaluation, implementation of new tools, and the development of advanced, personalized, and automation-driven communications that enhance customer experience and engagement. Roles & Responsibilities: Channel Management: Own the end-to-end execution and optimization of messaging across Email, SMS, RCS, Push, and WhatsApp channels. Tool Ownership: Hands-on management of one or more MarTech platforms (e.g. MoEngage, CleverTap, Salesforce Marketing Cloud, WebEngage, etc.). Vendor Management: Evaluate and manage relationships with communication channel partners and third-party vendors. Innovation & Integrations: Identify and implement innovative use cases, pilots, and new technologies in the communication ecosystem. Experimentation & Personalization: Work closely with channel partners and business teams to build, test, and scale personalization strategies and journeys on the channels. Analytics & Reporting: Monitor KPIs, analyse performance data, and provide actionable insights to improve delivery, open rates, CTRs, and conversions. Compliance & Deliverability: Ensure adherence to regional compliance regulations (GDPR, TCPA, etc.) and best practices for deliverability. Cross-Functional Collaboration: Collaborate with product, tech, and growth teams to integrate MarTech tools seamlessly into the broader marketing stack. Secondary Responsibilities: Proven hands-on experience with communication channels like Email, SMS, Push, WhatsApp, and RCS. Up to date with the latest trends and innovations in digital messaging and engagement channels. Excellent communication, project management, and stakeholder alignment skills. Education Qualification: Graduation: Any Graduate Post Graduation: Any Postgraduate Experience: 5–6 years of relevant experience in digital communications, MarTech. Show more Show less
