Team Lead - Communication

Narrative Building:

• Develop compelling narratives that reflect Dasras mission, vision, and impact, ensuring consistency across all communication channels.
• Work closely with senior leadership to craft and refine key messages that align with Dasra's strategic goals.
• Shape Dasras story and voice in a way that engages various stakeholders, including funders, NGOs, partners, and the public.

Content Strategy Delivery:

• Support the creation of content calendars and ensure timely delivery of content across various platforms.
• Monitor media trends and audience preferences to create relevant and engaging content.
• Evaluate and analyze the effectiveness of communication efforts, suggesting improvements and optimizing outreach strategies

Thought Leadership and Public Relations:

• Develop high-quality thought leadership content including op-eds, blogs, speeches, and presentations that reflect Dasras voice and strategy.
• Coordinate with internal teams, leadership, and external writers to manage content pipelines.
• Ensure all communications align with brand guidelines and narrative priorities.
• Drive data-informed, insight-led content that strengthens Dasras thought leadership in philanthropy and development.
• Support in leading PR efforts by managing the external PR agency
• Track media coverage and ensure consistent, strategic visibility across platforms.

Dasra Branding Communications:

• Uphold and strengthen Dasras brand identity across all communication materials, both internal and external.
• Ensure consistent messaging across all touchpoints, including social media, newsletters, website, and press materials.
• Assist in the development and execution of digital campaigns and strategies that amplify Dasras visibility and impact.
• Ensure the Dasra website and other assets are regularly updated with fresh content and accurate data.

• Excellent written and verbal communication skills, with a strong grasp of brand storytelling and audience engagement
• Proven experience in leading communications initiatives across digital platforms, events, and internal teams
• Strategic thinking with the ability to align communications with organizational goals
• Demonstrated ability to manage social media channels, with hands-on experience in content planning, publishing, and performance tracking
• Proficiency in developing and maintaining communications assets (decks, newsletters, videos, reports, etc.)
• Strong project management skills with the ability to handle multiple priorities and meet deadlines
• Experience in coordinating with external partners such as PR agencies, designers, content creators, and production teams
• Familiarity with brand and narrative development in a mission-driven or multi-stakeholder context

• Bachelors or Masters degree in Communications, Marketing, Journalism, or a related field
• 6-8 years of relevant work experience, ideally in the development, philanthropy, or social impact sector
• Experience leading communication efforts for campaigns, global events, or multi-partner initiatives
• Competence in using design and publishing tools (e.g., Canva, PowerPoint; Adobe Creative Suite is a plus)
• Understanding of media relations, thought leadership development, and storytelling frameworks
• Familiarity with digital analytics tools (LinkedIn Analytics, Google Analytics, etc.)