Marketing Strategist

Role & responsibilities

• Develop and implement forward-thinking marketing strategies tailored to SaaS products, ensuring alignment with business objectives and product lifecycle goals.
• Identify and prioritize target audience segments to drive engagement, customer acquisition, and product adoption.
• Craft compelling value propositions and messaging frameworks to position products competitively in the market.
• Conduct comprehensive research to uncover industry trends, customer pain points, and competitive insights for differentiation.
• Plan and execute data-driven demand generation initiatives across digital, email, social media, and paid advertising channels.
• Focus on lead nurturing, customer retention, and reducing churn through targeted campaigns.
• Design and manage multi-channel marketing campaigns in collaboration with creative and content teams.
• Analyze campaign performance using analytics tools, tracking KPIs like Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Investment (ROI), etc.
• Leverage data insights to optimize campaigns and inform future strategies.
• Work closely with product management, sales, and customer success teams to ensure cohesive marketing efforts and successful product launches.
• Develop and manage the marketing budget, ensuring efficient allocation and cost-effectiveness.
• Provide regular reporting on expenditures and ROI to justify investments.
• Stay updated on emerging SaaS marketing tools, techniques, and platforms to maintain a competitive edge.
• Experiment with innovative marketing strategies and share advancements with the team to foster continuous learning and adaptation.

Preferred candidate profile

• Masters degree in Marketing, Business Administration, or a relevant field.
• 5 to 8 years of experience in marketing roles, preferably in a product company (experience with SaaS products is highly preferred).
• Experience in marketing roles with a proven track record of managing comprehensive strategies is a plus.
• Hands-on experience in planning and executing marketing strategies and campaigns.
• Proficiency in CRM software and Content Management Systems.
• Strong grasp of market research techniques, data analysis, & statistics methods.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Excellent communication, interpersonal, and presentation skills.
• Analytical mindset with a focus on data-driven decision-making.
• Familiarity with agile development methodologies is preferred