The Marketing Strategist is responsible for developing, implementing, and optimizing marketing strategies that drive brand growth, customer acquisition, and revenue. This role focuses on market research, competitive analysis, campaign planning, and performance measurement to ensure marketing efforts align with business objectives.

Responsibilities

Develop and execute data-driven marketing strategies aligned with organizational goals.
Conduct market research to identify customer needs, market trends, and competitive insights.
Define target audiences and positioning strategies for products or services.
Plan and oversee integrated marketing campaigns across digital, social media, content, email, and offline channels.
Collaborate with sales, product, and creative teams to ensure consistent brand messaging.
Set marketing goals, KPIs, and budgets; monitor performance and ROI.
Analyze campaign results using analytics tools and prepare detailed performance reports.
Optimize marketing strategies based on insights, customer feedback, and market changes.
Support brand management and ensure brand guidelines are consistently followed.
Identify new growth opportunities, partnerships, and channels.

Requirements

Strong understanding of marketing principles and strategic planning.
Proficiency in digital marketing tools, analytics platforms, and CRM systems.
Excellent analytical and problem-solving skills.
Strong communication and presentation abilities.
Ability to manage multiple projects and meet deadlines.
Creative thinking with a results-oriented mindset.
Knowledge of SEO, content strategy, and performance marketing (preferred).
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
A master's degree (MBA/Marketing) is a plus.

This job was posted by Hr Soni Soni from Soni and Soni.

More Jobs at SONI AND SONI

Marketing Strategist

ahmedabad, gujarat, india

Experience: Not specified

Salary: Not disclosed

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