Marketing Strategist

Exciting Opportunity Alert! We are hiring for the position of Marketing Strategist (Experience - 4years to 10 years) at one of the India's growing Investment Advisory Platform.

Position Details: Location: Bangalore

Experience: 4years to 10 years

Industry Preference: Fintech & Broking Companies

Who are You?

• You have experience driving Marketing Initiatives end to end from concept to launch in

Fintech domains

• Strong understanding of product positioning, feature-led marketing, and funnel thinking.

• You have the ability to craft narratives and maintain tone consistency across platforms

• Prior experience designing full-funnel marketing campaigns for Brokerages, AMCs,

Wealth-tech startups is a plus.

• You excel at connecting the dots between data and strategy. In a metrics-driven environment,

you can sift through high-volume user data to identify meaningful patterns and build

campaigns that deliver real business impact.

• You will be required showcase excellent problem-solving & critical thinking skills; break down

problems and structure solutions; work by influence, humility and honesty rather than by

authority

• You have experience collaborating with performance teams and are hands-on with

tools like Meta / Google ad manager and CX / analytics platforms like WebEngage,

PostHog and AppsFlyer.

What will you do?

• Build strategic narratives around every new product feature and release to ensure feature

adoption through campaigns

• Continuously refine brand presence across all digital and offline touchpoints while

collaborating with the Head of Marketing to drive and execute key branding initiatives.

• Work closely with the performance marketing vertical to align campaign strategies with

acquisition and retention goals.

• Develop deep understanding of the target consumer & product, and leverage marketing /

social media strategies to drive improvement across all important business metrics