Strategic Marketing Manager, Mega Cities

Job Overview:

We are seeking a dynamic and strategic marketing leader to head the Value Proposition & Marketing Activation function across the Expansion Market region. This role will be instrumental in developing differentiated, customer-centric value propositions for our Building & Construction solutions and in driving their deployment through integrated marketing tools and campaigns. You will work closely with cross-functional teams including sales, product management, and country leads to align messaging, drive engagement, and support business growth across diverse markets.

Key Responsibilities:

Strategic Value Proposition Development

• Lead the creation, refinement, and management of value propositions for key business segments and product lines.
• Drive alignment between customer needs, market insights, and company strengths to craft compelling, quantifiable propositions for each of the key segments and stakeholders in the value chain.
• Facilitate cross-functional workshops to co-develop messaging strategies with regional and global teams.

Marketing Activation & Communication Tools

• Translate value propositions into clear and engaging marketing materials including white papers, presentations, brochures, digital content, explainer videos, use cases, reference projects, newsletters, demo units, and more.
• Lead execution of content strategy for campaigns across platforms (online, offline, web, events, social, direct marketing, etc.).
• Coordinate with internal creative teams and external agencies to ensure consistent, high-quality output.

Sales Enablement & Internal Training

• Enable sales and business development teams with relevant messaging, tools, and collateral to articulate the value proposition effectively.
• Conduct training, webinars, and workshops to embed consistent messaging across internal and customer-facing teams.

Stakeholder Leadership & Governance

• Serve as the lead for strategic messaging and customer value communication.
• Liaise with global marketing and product leadership to ensure regional adaptation while maintaining brand coherence.
• Manage marketing budgets related to content creation and activation efforts.

Qualifications & Experience:

• Bachelor's degree in Marketing, Business, Architecture, Engineering, or related fields; MBA preferred.
• 12+ years of experience in B2B /B2C marketing or strategy, preferably within the Building & Construction, Infrastructure, or adjacent sectors.
• Proven track record of developing and deploying value propositions across multi-country markets.
• Deep understanding of the construction ecosystem (developers, architects designers, contractors, consultants, OEMs, etc.) and regional business dynamics.
• Strong leadership, communication, and stakeholder management skills.
• Experience working in matrixed organizations and leading cross-cultural teams.

Preferred Skills:

• Proficient in content management systems, digital marketing tools, and CRM platforms (e.g., Salesforce, HubSpot, etc.).
• Excellent writing, storytelling, and visual communication abilities.
• Bilingual or multilingual skills are a plus for the role.
• Familiarity with sustainable construction, smart building systems, or automation technologies is advantageous.