Strategic Marketing Analyst

Job Description

About FTC Solar Inc FTC Solar is a fast growing, global provider of solar tracker systems, technology, software, and engineering services. We are as passionate about renewable energy as we are about our culture and values. We want to attract likeminded individuals who live and breathe Integrity, Accountability, Innovation and Excellence. We’re humble enough to know that we don’t know everything, so we love bold ideas that disrupt the status quo. Basically, we don’t want you to just fall in line! FTC Solar is committed to creating a culture of inclusion and diversity. For us, this is not just a set of words or metrics. It drives our culture, creativity, and future success. We support our employees and foster an environment where new ideas and perspectives are celebrated and encouraged. When our employees thrive, FTC Solar thrives. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Job Title: Strategic Marketing Analyst Location: Chennai/Bangalore Role Overview We are seeking a highly motivated and data-driven Strategic Marketing Analyst to join our marketing team at FTC Solar. This role will bridge strategy, sales enablement, and analytics—supporting both internal decision-making and external content delivery. You will play a critical role in turning data into insights, and insights into sales tools—while helping build the infrastructure for scalable, performance-driven marketing in the utility-scale solar sector. Key Responsibilities Market Intelligence & Business Research Conduct in-depth research on the solar tracker and renewable energy market, including competitive intelligence, pricing trends, and industry benchmarks. Maintain a competitor intelligence database for internal briefings and sales enablement. Analyse macroeconomic, policy, and industry developments to inform commercial positioning and sales strategy. Marketing Analytics & Insights Own dashboards and performance reporting across marketing channels (Google Analytics, LinkedIn, email, CRM). Track and interpret engagement and lead data to evaluate campaign performance and recommend improvements. Analyze inbound lead quality, traffic sources, and content effectiveness to inform marketing investments. Sales Enablement & Collateral Development Build high-impact sales tools: ROI calculators, proposal decks, technical flyers, case studies, and battlecards. Collaborate with content and design teams to ensure collateral aligns with FTC Solar’s brand and value propositions. Translate complex engineering or financial concepts into compelling client-facing materials. Qualifications & Skills Master’s degree in Marketing, Business, Economics, or related field. 2–4 years of relevant experience in business analysis, marketing analytics, strategy, or consulting. Strong analytical and problem-solving skills; comfort with scenario analysis and market trend analysis. Proficiency in Microsoft Excel, PowerPoint, and tools such as Google Analytics, and Power BI. Excellent written and verbal communication skills, with an ability to distil data into actionable insights and executive-ready materials. Experience using or analysing CRM and marketing automation platforms is a plus. Experience or understanding of the solar, cleantech, energy, or B2B infrastructure industry is an added advantage. What You’ll Gain The opportunity to shape the marketing strategy of a high-growth, publicly listed solar technology company. Exposure to cross-functional collaboration across product, sales, engineering, and leadership teams. A platform to build data-backed marketing systems and strategic assets from the ground up. WORKING CONDITIONS FTC Solar offers competitive wages, growth opportunities, and a comprehensive benefits package Show more Show less