Strategic Marketing Analyst

What You’ll Do

• Collaborate with Marketing Directors and Senior Leadership Team (SLT) to develop strat / profit plans and marketing roadmaps aligned with regional growth priorities and business objectives.
• Translate market research insights and segment highlights into sales training materials, customer presentations, and competitive analysis to drive sales enablement.
• Improve alignment with global and regional teams in order to adapt content and processes for LATAM market
• Develop and support implementation of regional marketing plans by connecting with regional marketing leaders, engaging with corporate teams and managing the budget.
• Identify and recommend emerging digital tools, channels, and best practices relevant to the LATAM market.
• Track, monitor, and report progress of regional marketing initiatives, ensuring timely achievement of objectives.
• Provide data-driven recommendations to enhance ROI, improve market execution and strengthen regional market positioning.
• Provide operational support to various PLMs, Marketing Directors, VPs, and other senior leaders.
  

Technical Knowledge

• Excellent communication skills with ability to present to senior stakeholders
• Good understanding of market research reports, whitepapers, segment developments, product updates, etc
• Bilingual: English required; Spanish / Portuguese is a plus.
• Proficiency in data tools (Excel, PowerBI), PowerPoint and marketing platforms.
• Experience working collaboratively with cross-functional teams and across geographies.
  

Qualifications

• Bachelor’s / Master’s degree in management or marketing
• 3 – 6 years of experience in strategic marketing, marketing operations, or product strategy
• Experience working in or with LATAM markets is a distinct advantage
  

Skills

• Background in a manufacturing industry or an industrial environment is preferable.
• Strong demonstration of ability to work collaboratively with a wide cross section of teams – research analysts, PLMs, marketing, MarCom and the leadership team.
• Ability to work independently and collaboratively in a fast-paced environment.
• Ability to receive, interpret, and implement constructive feedback from project stakeholders.
• Excellent communication skills – verbal and written.