State Head / Associate Director - DSA

About Us:

Lendingkart is on a mission to make credit available to MSMEs pan-India using technology and data-first approaches.

Since its inception, we have evaluated millions of applications, disbursing over 3,00,000 loans of over INR 20,000 crores in more than 4100+ cities and towns across all states and union territories of India, reaching over 14,700 pin codes and making it a fintech having the largest geographical footprint in the country.

In 2022, Lendingkart won the "Best Fintech Award" at the Financial Express India's Best Bank Awards, and in 2024, won the title of "Best Fintech In Lending" in the Lending category at the Business Today Best Bank Awards basis the 28th edition of the BT-KPMG Best Bank survey.

Some high level things you would own but not limited to :

Channel Strategy: Develop and implement a comprehensive channel strategy for the Direct Sales Agent (DSA) channel specializing in unsecured loans. Align the channel strategy with the overall goals and objectives of the company. Identify target markets, customer segments, and key performance indicators for the channel's success.

Business Development: Drive business growth by actively pursuing new business opportunities for unsecured loans. Collaborate with the sales team to identify and convert potential leads into successful partnerships. Stay updated on market trends, customer needs, and competitor offerings to identify opportunities for innovation and competitive advantage.

Partner Management: Build and maintain strong relationships with DSA partners, including agents, brokers, and independent financial advisors. Recruit and onboard new partners, ensuring they are equipped with the necessary tools, training, and resources to promote and sell unsecured loans effectively. Provide ongoing support, guidance, and performance monitoring to maximize partner productivity and satisfaction.

Sales Enablement: Develop and implement sales enablement strategies and initiatives to support the DSA partners in promoting and selling unsecured loans. This includes providing sales training, product knowledge resources, marketing materials, and sales support tools. Collaborate with marketing and product teams to develop targeted campaigns and promotions to drive sales.

Performance Management: Monitor and analyze the channel's performance in terms of sales targets, loan portfolio quality, revenue generation, and customer satisfaction. Develop and implement strategies to address any performance gaps and optimize results. Conduct regular performance reviews with DSA partners, providing feedback, coaching, and incentives to drive their performance and achieve business objectives.

Compliance and Risk Management: Ensure DSA partners adhere to regulatory and compliance standards in the fintech industry. Develop and implement processes and controls to mitigate operational and credit risks associated with unsecured loan sales. Stay updated on relevant laws, regulations, and industry best practices to ensure the channel operates within legal and ethical boundaries.

Collaboration: Collaborate closely with cross-functional teams, including credit risk, operations, legal, and marketing, to align strategies, share insights, and drive overall business success. Foster a collaborative and cohesive working environment across departments.

What you would possess already:

• Bachelor's degree in business, finance, or a related field. A master's degree is a plus.
• Proven experience (10+ years) in channel service management, preferably within the fintech or financial services industry.
• Strong understanding of customer experience principles and best practices.
• Excellent leadership and team management skills, with the ability to motivate and inspire others.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Knowledge of fintech products, services, and industry trends.
• Familiarity with regulatory requirements and compliance standards in the financial sector.
• Proficiency in using customer service software, CRM systems, and other relevant tools.