Sr. Principal AdTech Data Scientist

0 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

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The Sr. Principal, AdTech Data Scientist reports to the VP, Data Science & AI for AdTech and leads the design, development, and deployment of advanced data science models that power WBD’s global advertising ecosystem. This role owns the strategy and execution of ML/AI frameworks for forecasting, optimization, personalization, and audience intelligence. By combining deep technical expertise with strategic influence, the Sr. Principal transforms data into predictive insights that maximize monetization, enhance targeting precision, and enable automation across converged linear and digital platforms. 

hands-on scientist and thought leader

Your Role Accountabilities: 

Advanced Modeling & AI Strategy

  • Define the vision and roadmap for machine learning, optimization, and AI systems that drive forecasting accuracy, yield optimization, and audience targeting. 

  • Develop novel models in time-series forecasting, reinforcement learning, optimization, and causal inference tailored for advertising use cases. 

Experimentation & Innovation

  • Design and oversee experimentation frameworks, A/B testing, and measurement systems to evaluate model impact. 

  • Advance audience intelligence, personalization, and cross-platform reach/frequency models. 

  • Explore emerging AI/ML approaches to maintain WBD’s competitive edge in advertising innovation. 

Modernization & Optimization of Data Platforms

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Warner Bros. Discovery

Entertainment Providers

New York City

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