Sr Executive Category Marketing

Experience Needed

Role & Responsibilities:

• Analyze data or insights to determine industry and consumer trends
• Work closely with the meta marketing team – for content and ad performance metrics.
• Build a deep understanding of the product/category as well as the key customer demographic that appeals to Planning (AOP) and execution as per the plan.
• Process development, and operational planning to support forecasting and new launches
• Partnering closely with cross-functional teams like business, logistics, marketing, legal, and finance, to deliver on company goals
• Evaluating supplier core competencies and competitive positioning using industry cost models and benchmarking analysis.
• Make forecasts for product demand to ensure the sustainability of inventory
• Make forecasts for product mix to ensure planned profitability matrix is met
• Developing, implementing and managing robust market analysis / bench-marking processes; leveraging key insights to inform and support the category strategy development process.
• Ensure continuous improvements for the business while delivering top-notch product quality and a high degree of customer experience.

Qualifications:

Skills:

• A deep understanding of the Food/Health Supplement/ FMCG category
• Strong business development experience - the experience of building partnerships across multiple marketplaces and vendors.
• Analytical basic excel skills are a must
• Strong problem-solving ability, analytical and operational design mindset.
• Thinking out of the box, capabilities to visualize the future fit.
• Excellent communication and negotiation skills, influencing abilities.
• Creative bent of mind and ability to think strategically.
• Ability to work independently and work alongside various cross functional teams.
• Ability to think and react in a high-energy, fast-paced environment.
• Experience in project ownership and using customer data to identify and prioritize opportunities.