Executive Performance Marketing

Job Description

Work Experience : 1 yr – 2 yrs Key Responsibilities Planning, creating and publishing performance campaigns on various quick commerce platforms. Daily monitoring of performance marketing campaigns on various QC channels (Blinkit, Zepto, Swiggy) Identify trends, patterns, and insights to inform business decisions. Prepare daily, weekly and monthly reports to analyse impressions, CTR, ATC, ROAS etc. Work Closely with channel team to optimize product visibility and performance. Drive profitable revenue growth while optimizing advertising campaigns. Reporting and Communication: Monitor performance of display banners. product listing ads and co-ordinate with creative team for better inputs and visibility. Present findings and recommendations to stakeholders. Communicate data insights in a clear and concise manner. Optimization and Strategy: Support the optimization of product listings, hygiene changes and checkout processes. Collaborate with marketing and merchandising teams to track campaign performance and contribute to strategic planning. Develop and implement strategies to improve performance, including conversion rates, sales, and customer engagement. Monitoring and Improvement: Monitor website analytics and identify areas for improvement. Stay up to date with industry developments and best practices. Identify and resolve technical issues that impact performance . Collaboration: Work closely with cross-functional teams, including marketing, sales, business and finance Qualification: Bachelor’s degree in business, marketing, digital commerce, or a related field. Skills: Strong analytical and critical thinking skills. Proficiency in data analysis tools and techniques. Experience with e-commerce/quick commerce platforms Knowledge of online marketing and retail business practices. Excellent communication and presentation skills. Show more Show less