Work Exp: 5yrs - 7yrs Responsibilities Ensure brand hygiene is in check and the communication strategy is devised as per the overall brand identity and philosophy Work closely with the creative team to ensure sharp compelling ads are being churned out Manage overall workflow within the brand team and the creative team Plan and manage product shoots with the help of internal team as well as external agencies A thorough understanding of all the products under FUP and Chic Brand Work with category team and channel team to develop monthly, quarterly communication plans for various products Should possess Creative and strategic thinking capabilities Should be able to make and present creative presentations that explains the idea / concept Should be able to evaluate copy / content / Video content and static ads Qualifications Bachelor's degree or equivalent in Marketing Desired Profile: Experience working closely with creative, channel, and product partners to bring brand strategies to life through distinct, impactful campaigns Expertise in leading brand identity, strategy, management, and marketing Analytical and data-driven, with a proven ability to synthesize brand and business data to build coherent brand strategies and recommendations Show more Show less

Work Experience: Minimum 1 yr in digital marketing, content writing, and social media management. Brief Responsibilities: Campaign management Basic Video Editing Instagram savvy Experience in building account engagement Experienced in working with influencers Maintain social media calendar for all brands Reels shooting skills Execute trending content Plan multimedia content effectively Education: Minimum Graduation Desired Candidate profile: Understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers. creative skills for contributing new and innovative ideas strong verbal communication skills for articulating ideas Ability to work well under pressure and meet deadlines Excellent teamwork and networking skills. Show more Show less

Work Exp: 6yrs - 8 yrs in e-commerce/D2C roles with P&L responsibility Role & Responsibilities: Create & deliver growth plans for the brand's D2C platforms and take onus of D2C business delivery. Driving performance on all performance-marketing channels such as Facebook, Instagram, Google etc., as well as organic, direct and affiliate sources of revenue and traffic. Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives. Deliver customer delight through on-site and off-site interventions. Improve profitability of the D2C business with enhanced ROAS Drive better CRO, higher AOV, lower CAC & higher LTV Own site optimization and A/B testing to deliver conversion growth. Drive product content and user-generated content optimization. Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue. Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications. Work closely with the brand teams, supply chain teams and other stakeholders in the value chain on all aspects related to growth, sales, content and creatives. Create a supportive and collaborative environment in which team members are coached, trained and provided with opportunities through development. Hire & build a highly passionate and self-driven team internally to sustainably and profitably grow the D2C business for the brands. Qualifications: Bachelors in a related field; MBA or other relevant graduate degree is a plus. Desired Candidate Profile: Strong digital marketing knowledge Excellent written and verbal communication skills Ability to thrive in a fast-paced, deadline-driven, team environment Strategic thinker, able to creatively solve problems and build team success Ability to translate business and brand strategy into marketing programs Show more Show less

Work Experience : 1 yr – 2 yrs Key Responsibilities Planning, creating and publishing performance campaigns on various quick commerce platforms. Daily monitoring of performance marketing campaigns on various QC channels (Blinkit, Zepto, Swiggy) Identify trends, patterns, and insights to inform business decisions. Prepare daily, weekly and monthly reports to analyse impressions, CTR, ATC, ROAS etc. Work Closely with channel team to optimize product visibility and performance. Drive profitable revenue growth while optimizing advertising campaigns. Reporting and Communication: Monitor performance of display banners. product listing ads and co-ordinate with creative team for better inputs and visibility. Present findings and recommendations to stakeholders. Communicate data insights in a clear and concise manner. Optimization and Strategy: Support the optimization of product listings, hygiene changes and checkout processes. Collaborate with marketing and merchandising teams to track campaign performance and contribute to strategic planning. Develop and implement strategies to improve performance, including conversion rates, sales, and customer engagement. Monitoring and Improvement: Monitor website analytics and identify areas for improvement. Stay up to date with industry developments and best practices. Identify and resolve technical issues that impact performance . Collaboration: Work closely with cross-functional teams, including marketing, sales, business and finance Qualification: Bachelor’s degree in business, marketing, digital commerce, or a related field. Skills: Strong analytical and critical thinking skills. Proficiency in data analysis tools and techniques. Experience with e-commerce/quick commerce platforms Knowledge of online marketing and retail business practices. Excellent communication and presentation skills. Show more Show less