Asst Manager Trade Marketing

Work Exp:

Previous Work Exp:

Qualification:

Role & Responsibilities:

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
• Leading and implementing channel specific marketing strategies and plans for assigned retailers
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
• Leading activation programs with partners to improve brand visibility
• Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
• Devising actionable strategies from customer insights
• Bringing consumer perspective to marketing decision making by executing market analysis and research activities to provide insights and recommendations
• Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs
• Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities
• Conveying analysis and recommendations via presentations and written reports

Desired Candidate Profile:

• Should have prior experience in Trade Marketing.
• Have strong analytical skills with the ability to leverage data to develop strategy/decisions and comfortable dealing with numerical data.
• Strategic thinker with strong communication, interpersonal skills and presentation skills.
• Familiar working in matrix environments and adept at influencing and coordinating with different stakeholders