Sr. Email Marketing Executive

Company Description

Digital Web Solutions is a renowned global player in the digital marketing space, with over 15 years of experience. We serve 58+ agencies and leading brands worldwide, offering integrated product suites to meet marketing, design, and development needs. Our white-labelled outsourcing services cover SEO, link building, website design, lead generation, content writing, and more. Our team of 250+ digital experts, across 5 global offices, is dedicated to delivering industry-best practices.

Role Description

This full-time Senior Email Marketing Executive role is located on-site in Gurugram. The incumbent will be responsible for overseeing email marketing campaigns, handling market planning and research, and driving sales and communication initiatives. Day-to-day tasks will include crafting and sending email newsletters, analysing campaign performance, generating reports, and developing strategies to improve open and click-through rates.

Key Responsibilities:

• Develop and execute comprehensive email marketing strategies to achieve brand and business objectives.
• Design, build, and optimise email campaigns, including newsletters, promotional emails, transactional emails, and automated workflows.
• Manage and segment email lists to ensure targeted and personalised communication.
• Utilise Klaviyo, Mailchimp, and Omnisend platforms to create dynamic campaigns, automations, and A/B tests.
• Monitor, analyse, and report on campaign performance metrics to identify opportunities for improvement.
• Collaborate with creative, content, and product teams to develop compelling email content and visuals.
• Ensure compliance with email marketing laws and regulations (e.g., GDPR, CAN-SPAM).
• Stay updated on industry trends and best practices to continually enhance email marketing efforts.
• Troubleshoot and resolve platform-related issues promptly.

Platform Proficiency:

• Extensive experience with Klaviyo, including list building, segmentation, automation, analytics, and integrations.
• Proficiency in Mailchimp for designing campaigns, managing lists, and analysing results.
• Strong knowledge of Omnisend’s automation workflows, personalisation, and reporting features.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of proven experience in email marketing, preferably in e-commerce or retail.
• Proficiency in Klaviyo, Mailchimp, and Omnisend.
• Strong understanding of email marketing best practices, deliverability, and optimisation.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Detail-oriented with strong project management skills.