Sr. Digital Marketing Specialist

Job Description

Roles and Responsibilities Set up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV) Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement Work closely with in-house teams and maintain client relationships through scheduling regularly meetings to go through reports and provide actionable insights SEM,SOCIAL MEDIA HANDLING, GOOGLE ADDS Digital Marketing Analyst Requirements: Bachelor's degree in marketing or a related field. Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio. Deep knowledge of digital marketing across social, display, and programmatic platforms. Strong analytical and strategic thinking skills. Ability to make data-driven decisions. Excellent interpersonal and collaboration skills. Strong communication and presentation skills. Job Types: Full-time, Permanent Pay: Up to ₹25,000.00 per month Benefits: Health insurance Schedule: Day shift Morning shift Supplemental Pay: Commission pay Performance bonus Yearly bonus Ability to commute/relocate: Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Required) Experience: Digital marketing: 3 years (Required) Content creation: 1 year (Required) Language: English (Required) Hindi (Preferred) Malayalam (Required) Work Location: In person