Sr. Digital Marketing Executive

Company: Unchaai (EdTech Platform)
Experience: 1–3 years
Location: Noida Sector 62
Employment Type: Full-time

About Unchaai:

Unchaai is a forward-thinking EdTech platform dedicated to empowering learners and educators through innovative, accessible, and high-quality digital learning solutions. We’re on a mission to make learning more engaging, outcome-driven, and accessible across India.

Role Overview:

We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize Unchaai’s online marketing campaigns. The ideal candidate will have experience in lead generation, paid campaigns, social media marketing, and content strategy — with a passion for education and technology.

Key Responsibilities:

• Plan and manage digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube.
• Generate and nurture qualified leads for Unchaai’s learning programs.
• Manage SEO and SEM strategies to improve website visibility and organic traffic.
• Create, schedule, and manage social media content aligned with brand goals.
• Work with design and content teams to create engaging ads, videos, and posts.
• Track campaign performance, analyze data, and prepare reports on ROI, CTR, and conversion rates.
• Support influencer marketing, webinars, and community-building initiatives.
• Stay updated with the latest digital marketing trends and EdTech innovations.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in digital marketing (preferably in the EdTech or startup ecosystem).
• Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, SEO tools (Ahrefs / SEMrush), and CRM systems.
• Strong understanding of performance metrics, lead funnels, and conversion optimization.
• Excellent communication and creative thinking skills.
• Ability to work collaboratively in a fast-paced environment.

Preferred Skills:

• Experience in video or influencer marketing.
• Knowledge of marketing automation tools (HubSpot, Mailchimp, etc.).
• Basic design or video editing skills (Canva, Figma, CapCut).

What We Offer:

• Opportunity to shape the growth of a high-impact EdTech brand.
• Competitive salary with performance incentives.
• Flexible remote / hybrid work environment.
• A creative, collaborative, and growth-oriented culture.

Job Type: Full-time

Pay: ₹14,308.07 - ₹30,000.00 per month

Work Location: In person