Digital Marketing & Ads Marketing Specialist

We are looking for a highly skilled and creative Digital Marketing & Ads Marketing Specialist to plan, execute, and optimize our online marketing campaigns across multiple channels. The ideal candidate should be well-versed in performance marketing, social media, SEO/SEM, paid ads, and analytics to drive measurable growth and ROI.

Key Responsibilities

• Develop, manage, and optimize digital marketing campaigns (Google Ads, Meta Ads, LinkedIn, YouTube, etc.).
• Plan and execute social media marketing strategies to increase brand awareness and engagement.
• Manage SEO/SEM, PPC, and retargeting campaigns for lead generation.
• Conduct market research & competitor analysis to identify trends and opportunities.
• Create, track, and report on campaign performance KPIs (CTR, CPC, ROI, conversions).
• Collaborate with content, design, and sales teams for integrated campaigns.
• Manage digital marketing budgets and ensure maximum ROI.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field.
• 2–5 years of experience in digital marketing & paid advertising.
• Proven track record in running Google Ads, Meta Ads, SEO/SEM campaigns.
• Strong knowledge of analytics tools (Google Analytics, Tag Manager, Data Studio).
• Hands-on experience with A/B testing, automation tools, CRM integrations.
• Excellent communication, analytical, and project management skills.
• Creative thinker with strong problem-solving ability.

Preferred Skills

• Certification in Google Ads / Meta Blueprint / HubSpot.
• Experience with email marketing tools (Mailchimp, HubSpot, Klaviyo).
• Knowledge of B2B/B2C lead generation strategies.
• Familiarity with AI-driven marketing tools (ChatGPT, Jasper, SEMrush).

What We Offer

• Competitive salary + performance-based incentives.
• Opportunity to work on high-impact campaigns in a fast-growing company.
• Collaborative and innovative work culture.
• Career growth opportunities in digital & performance marketing leadership.

Job Type: Permanent

Pay: ₹9,511.76 - ₹30,789.16 per month

Work Location: In person