Sr. Creative Strategist

Job Description

Job Overview We are seeking a highly creative and analytical Sr. Creative Strategist to develop, implement, and optimize branding strategies that enhance brand awareness, customer engagement, and market positioning. The ideal candidate will have a deep understanding of consumer behavior, market trends, and competitive landscapes to create compelling brand narratives that drive business growth. Key Responsibilities · Develop Brand Strategy: Define and execute strategic brand plans that align with company goals, values, and target audience needs. · Market Research & Analysis: Conduct research on consumer behavior, industry trends, and competitors to identify branding opportunities. · Brand Positioning & Messaging: Create clear, compelling, and consistent brand messaging across all platforms and touchpoints. · Content & Creative Direction: Collaborate with marketing, design, and content teams to develop engaging brand campaigns, visuals, and storytelling elements. · Brand Identity & Guidelines: Ensure brand consistency by developing and maintaining brand guidelines, including logos, color palettes, and tone of voice. · Consumer Insights & Data Interpretation: Analyze customer feedback, surveys, and data analytics to refine branding efforts. · Cross-Functional Collaboration: Work with marketing, sales, product development, and leadership teams to ensure brand strategies are effectively integrated into all business areas. · Campaign Performance Monitoring: Track and measure the effectiveness of brand campaigns, making data-driven recommendations for improvement. · Competitive Analysis: Stay updated on industry trends and competitor strategies to maintain a competitive edge. Qualifications & Skills · Bachelor's degree in Marketing, Business, Communications, or a related field. · Proven experience as a Brand Strategist, Marketing Strategist, or similar role. · Excellent written and verbal communication skills. · Creative thinking and problem-solving abilities. · Proficiency in branding tools, analytics software, and digital marketing platforms. · Ability to work cross-functionally with different teams. · Strong project management skills and attention to detail. · 4-5 years of Agency Experience Why Join Us? - Work in a dynamic, fast-growing marketing agency with a creative and collaborative team. - Competitive salary with opportunities for growth and professional development. - Exposure to diverse industries and high-profile clients. - A chance to shape the agency’s business expansion and contribute to strategic decision making. Job Types: Full-time, Permanent, Fresher Pay: ₹40,000.00 - ₹60,000.00 per month Benefits: Paid time off Schedule: Day shift Monday to Friday Weekend availability Ability to commute/relocate: Nariman Point, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred) Experience: Agency management: 4 years (Preferred) Work Location: In person