Sr. Brand Manager / Associate Director - Branding

Sr. Brand Manager / Associate Director – Branding & Communication

Key Responsibilities

Brand Strategy & Management

• Develop and refine the university brand identity, voice, messaging, and positioning.

• Ensure consistency in brand presentation across all touchpoints (print, digital, campus signage, events, etc.).

• Conduct brand audits & competitive benchmarking to ensure CU Unnao stays distinct and relevant.

Communication Planning & Execution

• Create, implement, and monitor integrated communication plans (internal & external).

• Oversee campaigns for student recruitment, alumni engagement, events, and special initiatives.

• Manage content creation: brochures, newsletters, press releases, speeches, website updates, social media content, etc.

Digital & Social Media

• Lead digital marketing strategy: social media, SEO/SEM, paid campaigns, email marketing.

• Monitor analytics and metrics; optimize campaigns accordingly.

• Ensure website content & user experience align with brand and communication goals.

Public Relations & Media Relations

• Build and maintain relationships with media (local, regional, national) and manage press outreach.

• Handle media inquiries, crisis communication, interviews, and public statements as needed.

• Organize events, conferences, webinars, public forums; manage visibility in media.

Internal Communication & Stakeholder Engagement

• Develop communication strategies for students, faculty, staff, and other stakeholders.

• Ensure alignment of internal messaging with external branding.

• Facilitate brand leadership – training or workshops for staff/faculty to uphold brand values.

Team Leadership & Vendor Management

• Lead and mentor a team of creative, content, digital & media staff.

• Manage relationships with external agencies, creative vendors, photographers, printers etc.

• Budgeting and resource management for communication & branding functions.

Monitoring, Analytics & Reporting

• Define KPIs for branding, communication & PR.

• Track performance of campaigns, social media, website traffic, media coverage etc.

• Present reports to senior management with insights & recommendations for improvement.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Mass Media, Business or related field; Master’s preferred.
• 8-12+ years of progressive experience in branding, communications, marketing, ideally within higher education or similar sectors.
• Demonstrated track record in building/maintaining brand identity, managing campaigns, media relations.
• Strong digital marketing skills (social media, SEO/SEM, content marketing).
• Excellent written & verbal communication skills; ability to craft persuasive messaging.
• Leadership experience: managing teams, vendors, budgets.
• Analytical orientation: comfortable working with data/metrics to gauge impact and optimize.
• Creative mindset, with good aesthetic sense for visuals/design & brand consistency.

Key Competencies

• Strategic Thinking
• Brand Awareness & Creativity
• Stakeholder Management
• Crisis Communication
• Project Management & Execution
• Collaboration & Team Leadership
• Adaptability & Proactivity

Performance Indicators (KPIs)

• Brand recognition / awareness metrics (surveys, reach)
• Increase in media mentions / positive press coverage
• Engagement metrics: digital (website traffic, social media engagement), events, internal communication feedback
• Timeliness, quality, budget-adherence of campaigns
• Consistency of brand identity & messaging across all platforms

Interested Candidates can share CV at 8699692878

Regards

Riya Sharma

Sr. HR Manager