Software Marketing & Communications Product Marketer

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioningIBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM.As an IBM product marketing manager in Banglore, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomesthat shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.As part of the IBM team in Bangalore, you will jumpstart a global career by joining an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role And Responsibilities

We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’s Software products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.

Your Primary Responsibilities Include

• Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data
• Identify opportunities, distinctive competencies, and positioning for IBM software products
• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings
• Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
• Work across sales, product management, development, and design to effectively position IBM's software products
• Stay active in customer conversations at events or in the field and online
  

About IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us onour journey to being a responsible technology innovator and a force for good in the world.

Preferred Education

Master's Degree

Required Technical And Professional Expertise

• 10-15 years experience in Product or B2B Product Marketing
• Experience creating marketing business plans
• Interest in, but not limited to, the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability
• Experience working and communicating with groups of different backgrounds and skills to enable collaboration
• Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change
• Team leadership and team management experience
  

Preferred Technical And Professional Experience

• Strong analytical and strategic thinking abilities to assess market trends and competitor positioning
• Excellent storytelling and messaging skills to translate complex technology concepts into compelling narratives
• Experience in demand generation strategies and digital marketing campaigns