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IBM
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Software Marketing & Communications Product Marketer

Software Marketing & Communications Product Marketer

IBM

5 - 10 years

9 - 13 Lacs

bengaluru

Posted:None| Platform:

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Skills Required

golang artificial intelligence product marketing b2b hybrid cloud kubernetes python microsoft azure sales docker ansible marketing product management campaigns gcp saas devops paas linux private cloud iaas aws cloud computing retention

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’s Software products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.Your primary responsibilities include:

Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data

Identify opportunities, distinctive competencies, and positioning for IBM software products

Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings

Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings

Stay active in customer conversations at events or in the field and online

Work across sales, product management, development, and design to effectively position IBM's software products

Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise

5 years experience in Product or B2B Product Marketing

Experience creating marketing business plans

Interest in, but not limited to, the following software productsgenerative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability

Experience working and communicating with groups of different backgrounds and skills to enable collaboration

Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change

Preferred technical and professional experience

Deep understanding of go-to-market strategies

Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)

Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)

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Software Marketing & Communications Product Marketer