Software Marketing & Communications Product Marketer

We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer,you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’sSoftware products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new clientacquisition for IBM Software. You will collaborate with teams across geographies, including Marketing, Product Management,Sellers, and Business Partners.In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by newsignings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analystranking, and social influence.Your primary responsibilities include:

Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, anddifferentiators grounded in data

Identify opportunities, distinctive competencies, and positioning for IBM software products

Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’sofferings

Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings

Work across sales, product management, development, and design to effectively position IBM's software products

Stay active in customer conversations at events or in the field and online

 About IBM 
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, societyand the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technologyand consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us onour journey to being a responsible technology innovator and a force for good in the world. Required education Master's Degree Preferred education Master's Degree Required technical and professional expertise

10-15 years experience in Product or B2B Product Marketing

Experience creating marketing business plans

Interest in, but not limited to, the following software productsgenerative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability

Experience working and communicating with groups of different backgrounds and skills to enable collaboration

Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change

Team leadership and team management experience

Preferred technical and professional experience

Strong analytical and strategic thinking abilities to assess market trends and competitor positioning

Excellent storytelling and messaging skills to translate complex technology concepts into compelling narratives

Experience in demand generation strategies and digital marketing campaigns