Sociamedia Marketing Manager

Social Media Marketing Manager

OngoleBulls Invest Pvt Ltd – Hyderabad

We’re looking for a strategic, ROI-driven social media Paid Marketing Manager to spearhead our digital advertising and brand-building initiatives across Meta (Facebook & Instagram), LinkedIn, YouTube, and X (Twitter).

The ideal candidate will combine performance-marketing expertise with creative storytelling to grow OngoleBulls Invest’s investor community, drive mutual-fund and wealth-advisory leads, and strengthen digital visibility across Tier 1–Tier 3 investor segments.

Key Responsibilities

1. Strategy & Execution

• Design and execute high-impact paid-media strategies aligned with OngoleBulls Invest’s business goals — awareness, lead generation, conversion, and investor retention.

• Integrate performance marketing with content, SEO, and influencer initiatives for holistic digital growth.

2. Campaign Management

• Plan, launch, and optimize paid campaigns across Meta Ads Manager, LinkedIn Ads, Google Ads, and YouTube.

• Achieve monthly KPIs on CPL (Cost per Lead), CTR, and ROI while maintaining compliance with SEBI advertising guidelines.

3. Audience Segmentation & Targeting

• Leverage platform insights and first-party data to reach retail, HNI, and NRI audiences.

• Build remarketing and look-alike audiences to nurture leads through the investment funnel.

4. Creative Collaboration

• Partner with design and content teams to produce compelling ad creatives, video content, and investor-education campaigns.

• Test multiple ad formats and hooks to improve engagement and conversion rates.

5. Performance Analytics & Reporting

• Track campaign performance via Google Analytics, Data Studio, and platform dashboards.

• Generate weekly/monthly reports with insights and optimization recommendations for leadership.

6. Budget Oversight & ROI Tracking

• Forecast monthly digital budgets and ensure cost-effective delivery of campaigns.

• Measure CAC (Customer Acquisition Cost) vs LTV (Lifetime Value) for continuous efficiency improvement.

7. Cross-Team Coordination & Compliance

• Work closely with Product, Compliance, and Investment Advisory teams to ensure all creatives and communication meet SEBI/AMFI norms.

• Align campaign messaging with ongoing product launches and investor-awareness initiatives.

8. Trend Monitoring & Innovation

• Stay ahead of evolving ad-tech, AI-driven targeting, and fintech marketing trends.

• Explore new ad formats, automation, and retargeting tools to boost lead quality.

9. Vendor & Agency Management

• Manage relationships with performance-marketing agencies, creative partners, and influencers.

• Evaluate third-party vendors for new digital-growth opportunities.

Required Skills & Qualifications

• 3 – 6 years of proven experience managing paid campaigns across multiple digital platforms (Meta, LinkedIn, Google Ads, DV360 etc.).

• Proficiency in ad-platform tools and analytics dashboards (Meta Ads Manager, LinkedIn Campaign Manager, Google Tag Manager, GA4).

• Strong analytical mindset with experience in A/B testing, conversion tracking, and data-driven decision-making.

• Exceptional communication skills and ability to translate data into actionable insights.

• Experience handling ₹ 10 L – ₹ 50 L monthly budgets with measurable ROI improvements.

• Bachelor’s or Master’s degree in Marketing, Digital Media, or Business preferred.

• Certifications such as Meta Blueprint, Google Analytics (GA4), LinkedIn Marketing Solutions – preferred.

• Prior experience in BFSI / Wealth-Tech / Fintech marketing will be a strong advantage.

About OngoleBulls Invest

OngoleBulls Invest Pvt Ltd is a new-age Wealth-Tech and Mutual Fund distribution platform on a mission to simplify investing for India and the global Indian community. We blend financial expertise with technology to empower investors through personalized advice, transparent platforms, and continuous education.

📩 Apply now: https://forms.gle/iTQgBbPSi2LxTAw7A

Or send your resume to hr@ongolebullsinvest.com

with subject: SMM – Your Name