Social Media Specialist (YouTube)

About Us:

PanScience Innovations (PSI) is India’s largest venture studio in AI and Deep Tech, headquartered in New Delhi. We’re committed to building science-backed, tech-enabled ventures that address high-impact, emerging market opportunities. We operate at the intersection of innovation, research, and business execution, launching bold, founder-led companies from the ground up.

We are currently incubating a stealth media-tech venture focused on reinventing digital engagement, public campaigns, and narrative infrastructure through AI, creative strategy, and performance-driven content.

Role Overview:

We are seeking a results-driven Social Media Specialist (YouTube) to manage, optimize, and amplify the reach of our official YouTube channel. This role blends deep expertise in YouTube growth strategies with broader social media account management capabilities to ensure our brand’s video content achieves maximum visibility, engagement, and impact. The ideal candidate is a content-savvy, data-driven individual with hands-on experience in YouTube SEO, content strategy, and audience amplification.

Key Responsibilities:

• Implement A/B testing for thumbnails, titles, and content formats to maximize reach and retention.

• Develop and maintain a consistent publishing schedule and content calendar.

• Analyze performance metrics (CTR, retention, watch time, etc.) and implement data-backed improvements.

• Monitor YouTube algorithm changes and trends to stay ahead of the curve.

• Suggest and implement content formats (Shorts, long-form, playlists) to boost channel performance.

• Manage community interactions – comments, polls, and audience feedback.

• Plan and post content aligned with YouTube videos to drive traffic and build brand presence.

• Coordinate with creative/content teams to repurpose YouTube videos into shorts/reels.

• Track performance and generate monthly reports with insights and actionable recommendations.

Requirements:

• 3+ years of experience managing and growing YouTube channels and social media accounts.

• Deep understanding of YouTube algorithms, SEO, monetization, and content best practices.

• Proficient with YouTube Studio, Google Analytics, and social media management tools.

• Strong communication and copywriting skills.

• Ability to work independently and collaboratively in a fast-paced environment.

• A passion for content creation, storytelling, and audience engagement.

Nice to Have:

• Video editing skills (Premiere Pro, Final Cut, CapCut, etc.)

• Experience in influencer collaborations and brand campaigns

• Prior experience handling verified or large-scale YouTube channels