Social Media Specialist

Position: Social Media Specialist
Location: Surat, Gujarat
Department: Marketing & Branding
Reports to: Marketing Manager / Head of Marketing

Role Overview:

The Social Media Specialist will be responsible for developing, implementing, and managing the company’s social media strategy to enhance brand awareness, drive customer engagement, and support lead generation. He/She will handle social media operations specifically for Mumbai and Bharuch centres, ensuring alignment with overall brand guidelines.

Key Responsibilities:

• Plan, create, and publish engaging content across multiple platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Develop monthly social media calendars tailored for Mumbai & Bharuch centres.
• Monitor and manage community engagement (comments, DMs, queries, reviews).
• Coordinate with centre managers and staff for event highlights, promotions, and local updates.
• Design creatives, reels, and stories with the help of the design/creative team.
• Track performance metrics (engagement, reach, followers, ROI) and prepare monthly reports.
• Run paid promotions/ads when required and monitor results.
• Stay updated with the latest social media trends, tools, and competitor activities.
• Support overall brand campaigns, product launches, and centre-specific events.
• Collaborate with HR/Operations for internal branding and employee engagement posts.

Key Skills & Competencies:

• Strong understanding of major social media platforms and their algorithms.
• Creative storytelling, content writing, and copywriting skills.
• Basic knowledge of Canva/Photoshop/Video editing tools (preferred).
• Ability to analyze data and prepare performance reports.
• Excellent communication and coordination skills.
• Knowledge of running paid campaigns (Meta Ads, Google Ads preferred).
• Ability to handle multiple centres and time-sensitive tasks.

Qualification & Experience:

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• 1–3 years of proven experience in social media management.
• Experience in handling multiple locations/brands will be an added advantage.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person