Social Media Specialist

Job Summary: We are seeking a creative and strategic Social Media Specialist to manage our social media accounts, engage with our online community, and support broader marketing campaigns. The ideal candidate is passionate about digital storytelling, understands platform-specific best practices, and thrives on growing brand awareness through compelling content and authentic engagement. Key Responsibilities: Develop, implement, and manage social media strategies across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.). Create and publish engaging content (text, images, video, stories, reels) aligned with brand voice and marketing goals. Monitor and respond to social media interactions, comments, and messages in a timely and professional manner. Analyze performance data and produce reports on KPIs such as engagement, reach, and follower growth. Collaborate with marketing, design, and product teams to align social media campaigns with broader brand initiatives. Stay up to date with the latest social media trends, tools, and best practices. Manage and grow influencer and brand ambassador relationships when applicable. Schedule posts using social media management tools (e.g., Hootsuite, Buffer, Sprout Social). Assist with paid social advertising campaigns, including content creation and targeting. Requirements: Proven work experience as a Social Media Specialist, Coordinator, or similar role. Hands-on experience with major social media platforms and management tools. Strong understanding of SEO, keyword research, and web traffic metrics. Excellent copywriting, editing, and communication skills. Ability to multitask, prioritize, and manage time effectively. Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred. Preferred Qualifications: Experience with Adobe Creative Suite, Canva, or other graphic design tools. Familiarity with Google Analytics, Meta Ads Manager, and other digital marketing tools. Knowledge of content marketing and social media advertising strategies. Video editing experience is a plus. Job Type: Full-time Pay: ₹25,000.00 - ₹45,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Ability to commute/relocate: Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred) Experience: Digital marketing: 3 years (Required) Language: English (Required) License/Certification: Fundamentals of digital marketing (Required) Location: Chennai, Tamil Nadu (Preferred) Work Location: In person