Social Media Specialist

Job Description: You will be responsible for planning and executing all digital marketing activities, which includes SEO/SEM, marketing database, email, social media, and display advertising campaigns. Your role will involve designing, building, and maintaining the company's social media presence. You will also be required to measure and report the performance of all digital marketing campaigns, and evaluate them against set goals such as ROI and KPIs. Your expertise in website analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends will be crucial for this role. Additionally, your experience in working with ad serving tools such as DART and Atlas, along with setting up and optimizing Google Adwords campaigns, will be highly beneficial. Key Responsibilities: - Plan and execute digital marketing strategies including SEO/SEM, marketing database, email, social media, and display advertising campaigns - Design, build, and manage the company's social media presence - Measure and report the performance of digital marketing campaigns - Evaluate campaign performance against established goals like ROI and KPIs - Utilize website analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends - Work with ad serving tools such as DART and Atlas - Set up and optimize Google Adwords campaigns Qualifications Required: - Bachelor's degree in Marketing, Business, or related field - Proven experience in digital marketing with a minimum of 3-8 years - Solid knowledge of website analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends - Familiarity with ad serving tools such as DART and Atlas - Experience in setting up and optimizing Google Adwords campaigns Note: No additional details about the company were provided in the job description.,