Social Media Specialist

About the Role

creative and results-driven Social Media Specialist

Key Responsibilities

Social Media Management

• Plan, create, schedule, and publish content across multiple platforms (Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn).
• 
  
• Use

  social media automation & scheduling tools

  (e.g., Buffer, Later, Hootsuite, Publer, Zoho Social, HubSpot) to streamline posting.
• 
  
• Maintain consistent brand identity, tone, and visual language.

Content & Engagement

• Monitor comments, messages, and audience interactions daily to improve engagement and community satisfaction.
• 
  
• Identify trending content formats and integrate them into the content strategy.
• 
  
• Collaborate with the design/content team to ensure effective creatives, reels, and artwork showcases.

Meta Ads & E-Commerce Growth

• Create, launch, and optimize

  Meta Ads campaigns

  for traffic, conversions, catalogs, and remarketing.
• 
  
• Work on

  e-commerce-focused campaigns

  to drive online sales (Facebook Shop, Instagram Shop, website traffic).
• 
  
• Analyze performance metrics and propose optimization strategies.

Analytics & Reporting

• Track KPIs including reach, engagement, CTR, conversion rate, ROAS, and follower growth.
• 
  
• Share weekly/monthly performance reports with insights and actionable recommendations.

Tools & Platforms

• Proficient in one or more scheduling tools:

  Later, Buffer, Hootsuite, Publer, Zoho Social, etc.

• 
  
• Experience with

  Meta Business Suite

  ,

  Ads Manager

  , and basic e-commerce integrations.

Requirements

• 1–3 years of experience in social media management, digital marketing, or similar roles.
• 
  
• Strong understanding of social media trends, algorithms, and best practices.
• 
  
• Experience running

  Meta Ads for e-commerce

  (catalog ads, conversion ads, remarketing).
• 
  
• Excellent communication, creativity, and planning skills.
• 
  
• Ability to work independently, manage schedules, and handle multiple platforms efficiently.
• 
  

• Preferred

  : Background or interest in

  art, design, or creative product marketing

  .