Social Media Marketing Specialist

It's UK based organisation and office timeing is 01:30 PM to 10:30 PM (UK Shift) with salary range up to 7 LPA Negotiable depending on experience and current salary.

We are looking for a creative, analytical, and strategic Senior Social Media Executive to lead and manage our brand’s presence across multiple digital platforms. The ideal candidate will have strong expertise in social media planning, content creation, brand communication, and data-driven decision- making. This role involves driving engagement, increasing brand visibility, and executing high-impact digital campaigns.

Key Responsibilities

• Develop, plan, and execute a comprehensive social media strategy that aligns with business goals.

• Manage daily posting, scheduling, and community engagement across platforms, including Instagram, Facebook, LinkedIn, X/Twitter, YouTube, TikTok, etc.

• Create, curate, and coordinate engaging content—graphics, reels, stories, videos, and campaign assets.

• Monitor digital trends, conversations, and competitor activity to produce timely and relevant content.

• Collaborate closely with design, marketing, and content teams for cohesive brand communication.

• Manage paid ad campaigns and boost posts when required.

• Track KPIs, analyze performance metrics, and prepare insightful social media reports.

• Coordinate influencer collaborations, brand tie-ups, giveaways, and partnership activities (as applicable).

• Handle social media crisis communication and support brand reputation management.

• Mentor, guide, and support junior executives or interns.

Requirements

• Bachelor’s degree in marketing, Communications, Media, or a related field.

• 4+ years of proven experience in social media management for brands or agencies.

• Strong command over visual storytelling, brand positioning, and content strategy.

• Proficiency in tools such as Canva, Social Pilot, Meta Business Suite, Hootsuite, Google Analytics, etc.

• Excellent written and verbal communication skills.

• Highly creative, detail-oriented, and capable of managing multiple platforms simultaneously.

• Experience with paid media campaigns is an added advantage.

What We Offer

• A vibrant, creative, and collaborative work culture.

• Opportunities to lead innovative digital and social media campaigns.

• Access to industry events, premium tools, and continuous training and development.

It's UK based organisation and office timeing is 01:30 PM to 10:30 PM (UK Shift) with salary range up to 7 LPA Negotiable depending on experience and current salary.

For further details please call Megha on 9377677857 or you can mail your candidature on megha@postarseume.co.in